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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Author: Brad Koerner

Creative Director and Product Manager
Future Lighting

U2 at msg sphere in las vegas

April 25, 2023 Brad Koerner

Check out this amazing new construction tour of the insane MSG Sphere in Las Vegas with Bono and the Edge of U2. The scale is awesome. U2 has the experience in such massive arenas that I can’t wait to see … Continue reading U2 at msg sphere in las vegas

Lighting Inspiration

salone del mobile 2023

April 21, 2023April 21, 2023 Brad Koerner

I was in Milan this week for 2023 edition of the Salone del Mobile. This was my fifth time attending the Salone, so I didn’t intend to take many pictures, just some reference photos for my own creative projects — … Continue reading salone del mobile 2023

Lighting Technology

how to make a TV WINDOW look real

April 13, 2023 Brad Koerner

This YouTube video from Epic Light Media really caught my attention – it shows how cheap LCD-based “virtual walls” can already be used to profoundly change the concept of physical space. What 3 years ago was the sci-fi province of … Continue reading how to make a TV WINDOW look real

Business & Innovation

100k / 365 on linkedin

April 12, 2023April 12, 2023 Brad Koerner

For the past year I’ve been running a LinkedIn marketing campaign promoting…ummm…myself. Seeking either project work for Koerner Design or a new full time gig. I just noticed that I surpassed 100,000 LinkedIn impressions across the past 365 days. Considering … Continue reading 100k / 365 on linkedin

Interactive Lighting

journey nyc

April 11, 2023 Brad Koerner

Journey is a new restaurant in New York City that makes extensive use of digital storytelling via projection mapping effects and large digital surfaces throughout the space. Very similar in concept to what Tablemation Studios produces using anamorphosis/forced-perspective faux-3D effects. … Continue reading journey nyc

Future Lighting

healing pixels

April 6, 2023 Brad Koerner

Can immersive digital experiences transform healthcare?  Can architectural-scale digital surfaces and visually stunning live content help patients recover faster? What happens if we take the typical beige plastic purgatories known as patient rooms and transform them into technicolor feasts for … Continue reading healing pixels

Business and Innovation

from pencils to pitchdecks: dmi madrid 2023

March 29, 2023March 31, 2023 Brad Koerner

I had such a wonderful time attending and presenting at the Design Management Institute Madrid 2023 Conference the past two days. For those who want the slide deck from my conference session “From Pencils to Pitchdecks: Transforming Yourself into a … Continue reading from pencils to pitchdecks: dmi madrid 2023

Lighting Inspiration

sumptuous darkness

March 25, 2023March 24, 2023 Brad Koerner

These are early stage “mood board” AI renderings exploring darkness as a luxurious, sumptuous experience – and what new forms of decorative lighting concepts may stem from those designs. “So benumbed are we nowadays by electric lights that we have … Continue reading sumptuous darkness

Cool Architects

grand magic hotel by moment factory

March 24, 2023 Brad Koerner

Via Sixteen:Nine: Experience design firm Moment Factory has completed a very interesting hotel lobby project at the Grand Magic Hotel near Disneyland Paris that extensively uses digital signage, digital projection and digital lighting as primary architectural elements. The overall effect … Continue reading grand magic hotel by moment factory

Creative Manufacturers

fagerhult kvisten

March 16, 2023 Brad Koerner

Swedish lighting conglomerate Fagerhult has launched a beautiful new sustainable wooden linear pendant named the Kvisten series. Kvisten is made of birch plywood and espouses many of the core principles I put forth over the past decade: Use the high … Continue reading fagerhult kvisten

Future Lighting

enchanting hotel rooms

March 14, 2023 Brad Koerner

Some “blue sky” conceptual pieces from Koerner Design on the future of immersive digital experiences in hotel rooms. Let’s explore how digital lighting + digital signage will blur together to create stunning new concepts. These rooms can vividly switch from … Continue reading enchanting hotel rooms

Business & Innovation

do companies actually want innovation?

March 13, 2023 Brad Koerner

No. Most don’t. Oh for sure, they all say they do. Everyone wants to be part of the cool kids with the buzzy success stories on their resumes. But the reality is that innovation is a risk management process, and … Continue reading do companies actually want innovation?

Business & Innovation

dead projects club: LED tile, LED linear modules and LED puck

March 7, 2023May 22, 2023 Brad Koerner

I’m always pushing the frontiers of innovation in architectural lighting and technology systems. Over the course of my career, I’ve had countless projects make it far into design and prototyping that then unfortunately, for one reason or another, never saw … Continue reading dead projects club: LED tile, LED linear modules and LED puck

Future Lighting, Uncategorized

immersive digital walls

March 6, 2023 Brad Koerner

Immersive, large-format LED digital display walls will transform how we conceive of physical retail and hospitality projects. Architectural-scale LED displays and mesmerizing live-rendered motion graphics will envelope and captivate your guests. For literally 24+ years, I’ve been exploring what happens … Continue reading immersive digital walls

Future Lighting

reimagining fitting rooms

March 4, 2023 Brad Koerner

How will immersive digital experiences transform retail design? Let’s explore how we might reconceive of the humble fitting room experience. Let’s imagine how we might use the full complement tools: Put together, we can envision sumptuous immersive digital experiences at … Continue reading reimagining fitting rooms

Lighting Inspiration

euroshop 2023

March 1, 2023March 1, 2023 Brad Koerner

A quick field report from my visit to Euroshop 2023 in Dusseldorf, Germany! Long story short: I saw tremendous innovation in lighting and digital media technologies throughout the show floor – but unfortunately with the notable exception of Hall 9 … Continue reading euroshop 2023

Lighting Technology

cence power

February 18, 2023February 17, 2023 Brad Koerner

Cence Power is a Canadian startup developing an innovative DC power distribution system for commercial buildings. They use both high-voltage DC (HVDC) Class 4 distribution for longer cable run lengths, and low-voltage DC (LVDC) Class 2 distribution for shorter run … Continue reading cence power

Future Lighting

the mukaab

February 17, 2023 Brad Koerner

Clearly, the concept of “thinking big” means different things to people with…shall we say….different budgets. Also, the accelerating rate of technological advancement means that even the most savvy designers and technologists can be caught off-guard by extraordinary project proposals. Case … Continue reading the mukaab

Lighting Inspiration

if I designed the U2 residency…

February 14, 2023February 14, 2023 Brad Koerner

If any artist or band has earned the creative right to launch a residency-scale show at the insane MSG Sphere in Las Vegas, U2 most definitely has. For decades, U2 has pioneered the fusion of digital technologies into their stunning … Continue reading if I designed the U2 residency…

Creative Manufacturers

lightly

January 20, 2023October 20, 2025 Brad Koerner

Introducing Lightly: A line of radically sustainable architectural linear LED lighting pendants, made from wood, wool and hemp. Lightly strips away high-carbon, toxic materials in favor of bioderived, biodegradable components with a refreshingly simple, circular-economy ready design that ultimately results … Continue reading lightly

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