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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Author: Brad Koerner

Creative Director and Product Manager
Business & Innovation

get a grip on lighting podcast episode

June 16, 2023 Brad Koerner

OFF THE LEASH! A funny description of my Get a Grip podcast episode with hosts Michael Colligan and Greg Ehrich, as I implore the various constituents in the lighting industry to take responsibility as we collectively try to find real … Continue reading get a grip on lighting podcast episode

Lighting Technology

yousolar

June 13, 2023June 12, 2023 Brad Koerner

YouSolar is a Santa Clara startup with a heavy duty solar/DC-based nanogrid system called PowerBloc for large/luxury residential or light commercial applications. To clip from their site: Say Hello to the PowerBloc. The YouSolar PowerBloc® is a solar nanogrid that … Continue reading yousolar

Future Lighting

integrate middle east 2023

June 12, 2023 Brad Koerner

I recently presented Immersive Digital Experiences: Hospitality & Healthcare at the Integrate Middle East conference. Unfortunately the sessions were not recorded, but below is a PDF copy of my slide deck for posterity. Sorry its missing all the videos! ABSTRACT: … Continue reading integrate middle east 2023

Future Lighting

apple vision pro launch

June 6, 2023 Brad Koerner

My hot take immediately after watching Apple’s Vision Pro VR/AR goggle launch:1. Luxury Isolation: A perfect entertainment product for an increasingly isolated, lonely world. Continuing on the social isolation that smartphones created, this product will be a compelling luxury entertainment … Continue reading apple vision pro launch

Business & Innovation

dead projects club, part 2: the cradle-to-cradle LED pendant

May 31, 2023December 16, 2024 Brad Koerner

LET ME START WITH THE CLIFFHANGER OF THIS POST: Let me review: The group CEO of the Fortune 500 company is very publicly preaching circular economy as key to growth. The divisional CEO loves the product concept and is bugging … Continue reading dead projects club, part 2: the cradle-to-cradle LED pendant

Future Lighting

don’t fear the phygital

May 30, 2023 Brad Koerner

Architects and interior designers recognize that digital elements are rapidly fusing into the built environment – sometimes referred to as “phygital” experiences. But too often designers have been burned by fancy promises of “digital experiences” that turned out to be … Continue reading don’t fear the phygital

Business and Innovation

understanding apple’s product launch events

May 26, 2023 Brad Koerner

Check out this well-considered video analyzing why Apple’s newer, post-pandemic style of product launch events are so successful. I made some quick notes of the 10 key items Arun Maini raises, below: 10. Feel Good Factor – “be a part … Continue reading understanding apple’s product launch events

Lighting Technology

acuity DC2DC architecture

May 24, 2023 Brad Koerner

Acuity Lighting is launching a new DC power platform for architectural luminaires called DC2DC with a DCHUB component. Check out this in-depth article from LEDsMagazine on the specifics of the system. I’ve been a vocal proponent of the adoption of … Continue reading acuity DC2DC architecture

Business & Innovation

A.I. is democratizing imagination

May 19, 2023May 22, 2023 Brad Koerner

“Good artists copy, great artists steal.” –Pablo Picasso Pablo Picasso, by his own admission, must have been a world class thief. And you know what every other “artist” or “creative” is? A thief. Gathering, stealing and plundering ideas that they … Continue reading A.I. is democratizing imagination

Future Lighting

steamy pixels

May 1, 2023 Brad Koerner

What would it be like to step into a shower and be transported to a visually rich, technicolor wonderland of motion? Abstract biomimetic patterns, flying through the cosmos, motion graphics of wonderous richness. With the steam and the water pulsating … Continue reading steamy pixels

Future Lighting

U2 at msg sphere in las vegas

April 25, 2023 Brad Koerner

Check out this amazing new construction tour of the insane MSG Sphere in Las Vegas with Bono and the Edge of U2. The scale is awesome. U2 has the experience in such massive arenas that I can’t wait to see … Continue reading U2 at msg sphere in las vegas

Lighting Inspiration

salone del mobile 2023

April 21, 2023April 21, 2023 Brad Koerner

I was in Milan this week for 2023 edition of the Salone del Mobile. This was my fifth time attending the Salone, so I didn’t intend to take many pictures, just some reference photos for my own creative projects — … Continue reading salone del mobile 2023

Lighting Technology

how to make a TV WINDOW look real

April 13, 2023 Brad Koerner

This YouTube video from Epic Light Media really caught my attention – it shows how cheap LCD-based “virtual walls” can already be used to profoundly change the concept of physical space. What 3 years ago was the sci-fi province of … Continue reading how to make a TV WINDOW look real

Business & Innovation

100k / 365 on linkedin

April 12, 2023April 12, 2023 Brad Koerner

For the past year I’ve been running a LinkedIn marketing campaign promoting…ummm…myself. Seeking either project work for Koerner Design or a new full time gig. I just noticed that I surpassed 100,000 LinkedIn impressions across the past 365 days. Considering … Continue reading 100k / 365 on linkedin

Interactive Lighting

journey nyc

April 11, 2023 Brad Koerner

Journey is a new restaurant in New York City that makes extensive use of digital storytelling via projection mapping effects and large digital surfaces throughout the space. Very similar in concept to what Tablemation Studios produces using anamorphosis/forced-perspective faux-3D effects. … Continue reading journey nyc

Future Lighting

healing pixels

April 6, 2023 Brad Koerner

Can immersive digital experiences transform healthcare?  Can architectural-scale digital surfaces and visually stunning live content help patients recover faster? What happens if we take the typical beige plastic purgatories known as patient rooms and transform them into technicolor feasts for … Continue reading healing pixels

Business and Innovation

from pencils to pitchdecks: dmi madrid 2023

March 29, 2023March 31, 2023 Brad Koerner

I had such a wonderful time attending and presenting at the Design Management Institute Madrid 2023 Conference the past two days. For those who want the slide deck from my conference session “From Pencils to Pitchdecks: Transforming Yourself into a … Continue reading from pencils to pitchdecks: dmi madrid 2023

Lighting Inspiration

sumptuous darkness

March 25, 2023March 24, 2023 Brad Koerner

These are early stage “mood board” AI renderings exploring darkness as a luxurious, sumptuous experience – and what new forms of decorative lighting concepts may stem from those designs. “So benumbed are we nowadays by electric lights that we have … Continue reading sumptuous darkness

Cool Architects

grand magic hotel by moment factory

March 24, 2023 Brad Koerner

Via Sixteen:Nine: Experience design firm Moment Factory has completed a very interesting hotel lobby project at the Grand Magic Hotel near Disneyland Paris that extensively uses digital signage, digital projection and digital lighting as primary architectural elements. The overall effect … Continue reading grand magic hotel by moment factory

Creative Manufacturers

fagerhult kvisten

March 16, 2023 Brad Koerner

Swedish lighting conglomerate Fagerhult has launched a beautiful new sustainable wooden linear pendant named the Kvisten series. Kvisten is made of birch plywood and espouses many of the core principles I put forth over the past decade: Use the high … Continue reading fagerhult kvisten

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