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Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management
A Presence in the Light
Future Lighting

a presence in the light

Cool Architects

the luxury of digital walls

Future Lighting

every surface a screen: the video!

Business and Innovation

investment opportunities in lighting

March 21, 2026March 21, 2026 Brad Koerner

There is plenty of latent opportunity in launching application-level innovations in specification-grade, interior architectural lighting categories. But the problem is that no one is looking. The architectural lighting industry has become so stagnant that for the past decade, no one … Continue reading investment opportunities in lighting

Future Lighting

light + building 2026: VLDC future forum

March 13, 2026 Brad Koerner

I had a wonderful time presenting “A Presence in the Light” at the Future Forum conference at Light + Building in fabulous Frankfurt. My essential thesis is that architectural lighting needs to part ways with its legacy foundational technologies before … Continue reading light + building 2026: VLDC future forum

Uncategorized

does AI turn every employee into a venture manager?

March 9, 2026March 9, 2026 Brad Koerner

AI tools may push companies toward a new model: Employees acting like managers of tiny internal ventures, each responsible for metrics they can directly influence, supported by AI instead of large teams. Scott Belsky’s latest Implications newsletter got me thinking … Continue reading does AI turn every employee into a venture manager?

Future Lighting

what is the ambition of the lighting industry?

March 9, 2026 Brad Koerner

When I walk Light + Building in Frankfurt this week, I’ll be looking broadly for one thing: Is there any ambition on display from the architectural lighting industry as a whole? I spent the first 25+ years of my career … Continue reading what is the ambition of the lighting industry?

Business and Innovation

what mckinsey missed about the future of LBE development

March 9, 2026 Brad Koerner

McKinsey’s recent article on “location based entertainment” makes a solid case for smaller, flexible experiential formats as a way to deepen IP engagement and activate underutilized real estate. Yet I think McKinsey misses a bigger picture, considering the history of … Continue reading what mckinsey missed about the future of LBE development

Uncategorized

“i’m a weapons maker for your sales team”

March 9, 2026 Brad Koerner

That has become my elevator pitch to explain exactly what I will contribute to your team. At this point in my career, it works better than any singular job title.I help organizations: You could label me design, product management, engineering, … Continue reading “i’m a weapons maker for your sales team”

Uncategorized

immersive digital experiences in healthcare

March 3, 2026 Brad Koerner

There are simply so many opportunities to integrate digital media and digital lighting into healthcare environments. People in their most dire times are locked in literally mind-numbing, joyless boxes of beige, faux laminates and dreadful lighting. With the continually declining … Continue reading immersive digital experiences in healthcare

Uncategorized

AI and the mind’s eye

January 19, 2026 Brad Koerner

My entire life, I’ve had a wild surplus of imagination. What has limited me is the ability to extract what’s in my mind… to share my “mind’s eye” with the world. Here’s my grand theory: AI will allow those of … Continue reading AI and the mind’s eye

Lighting Inspiration

immersive digital experiences X retail media networks

January 13, 2026 Brad Koerner

On February 5, 2026, join us at Integrated Systems Europe (ISE) in Barcelona for a conversation on the opportunities and challenges that emerge when Immersive Digital Experiences intersect with Retail Media Networks. Retail media networks and immersive experiences have evolved … Continue reading immersive digital experiences X retail media networks

Future Lighting

ai in ’99?

January 7, 2026January 5, 2026 Brad Koerner

Up until the AI revolution, my vision of the future has always exceeded my ability to extract that vision from my brain. I’m trained as an architect and I can draw, build models, illustrate renderings, etc. But two decades ago, … Continue reading ai in ’99?

Interactive Lighting

immersive + secure

January 6, 2026January 5, 2026 Brad Koerner

One of the great ironies in retail today is that the brands that have invested the most in building desire and emotional connection are often the same ones whose products end up locked away in ugly, poorly designed security cabinets. … Continue reading immersive + secure

Future Lighting

conscious luminous effects

January 5, 2026February 25, 2026 Brad Koerner

What will intelligence look like in our built environment?Imagine if a classic James Turrell installation were actually intelligent, if its “brain” were an AI perceiving its surroundings, interpreting countless data streams, and dynamically shaping the occupant’s experience. What would that … Continue reading conscious luminous effects

Future Lighting

the love child of james turrell and frank gehry

December 8, 2025 Brad Koerner

Frank Gehry, your impact on this world was immense. Thank you for all the inspiration you gave to a entire generation of architects and your impact on liberating the built environment from bland boxes. 25 years ago, I was exploring … Continue reading the love child of james turrell and frank gehry

Future Lighting

immersive digital experiences in luxury retail

December 4, 2025 Brad Koerner

In retail today, your guests’ demand dazzling new experiences everytime they visit.The real challenge isn’t the hardware—it’s creating content that can refresh continually and automatically, making every moment dynamic.In immersive digital retail, traditional brand assets can be layered over a … Continue reading immersive digital experiences in luxury retail

Creative Manufacturers

suomu lighting

November 24, 2025 Brad Koerner

Suomu Lighting is a Helsinki startup integrating LED pixel strips into architectural surface systems. For sure, a low-resolution video display is nothing new, but anything helping architects bridge the gap between raw pixel hardware and complete-architectural surface is always welcome. … Continue reading suomu lighting

Business and Innovation

anybody can innovate: managing innovation as a process

October 8, 2025November 13, 2025 Brad Koerner

How do you lead innovation projects as a straightforward process that anyone in your organization can implement? Or more dangerously, how do you manage a career while daring to run innovation projects? In this presentation at IAAPA Expo Europe 2025 … Continue reading anybody can innovate: managing innovation as a process

Future Lighting

the art of seduction and the act of immersion

October 7, 2025 Brad Koerner

Seduction is the first step to immersion Before anyone can have a memorable experience in a space, before they can be captivated, transformed, or emotionally moved, they must first want to engage. They must be drawn in. And that requires … Continue reading the art of seduction and the act of immersion

Business and Innovation
SKILLS - TOOLS - RESULTS

skills vs tools vs results

October 2, 2025 Brad Koerner

To all the young people starting their careers and distraught about the hazy future, remember this: SKILLS are timeless; TOOLS are temporary; RESULTS are actual value delievered to your paying customers. I have no sympathy for “professionals” who derive their … Continue reading skills vs tools vs results

Future Lighting, Uncategorized

immersive digital wellness

September 3, 2025 Brad Koerner

“Ms. Smith, welcome to the Four Seasons Spa. The walls will be your wellness guide today.” What if a room could respond to how you feel? Could this room guide your personal wellness? What if this room had a deep … Continue reading immersive digital wellness

Uncategorized
Skeleton Designer

design is dying – why?

April 11, 2025April 11, 2025 Brad Koerner

If there is one painful theme from the past couple years, corporate Design is apparently in a heap of trouble, with countless examples of design groups being dissolved, huge layoffs, and lots of trouble for seasoned designers struggling to find … Continue reading design is dying – why?

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