Are you trying to fuse the physical and digital worlds together to craft engaging in-person experiences for your guests, customers or employees?
That’s exactly what I do: I help my project teams and clients develop and launch challenging products, services and environments that push their businesses into the future.
Brad Koerner is the Principal and Creative Director of Koerner Design, a product design firm specialized at the intersection of architectural lighting and digital media systems. Koerner Design provides a range of services, including experience design, lighting design, product design and product marketing.
Brad is an innovation strategy and R&D program leader with a range of product development, design, marketing and corporate venture experience. Brad has launched new-to-the-world product categories that have earned in excess of $350m. Brad conceived, built and led a corporate venture at a Fortune 500 company, holds 20+ years’ experience spanning global matrix organizations, design consultancies & tech startups, and is an accomplished B2B speaker and writer exploring the future of experiential technologies.
Brad drove innovation projects at Philips Design and Philips Lighting in Amsterdam and Eindhoven. Brad led the development and launch of Philips Luminous Patterns, an internal corporate venture integrating decorative patterns of light into architectural wall panel systems. Brad led the design management of the Iconic Projects Team at Philips Lighting, an initiative to establish innovative co-creation projects with select VIP customers. Brad was responsible for the custom product and application development for the Rijksmuseum in Amsterdam, one of the world’s largest and most preeminent art museums in the world. A massive LED lighting solution, 100% of the art is illuminated with LED lighting utilizing 3,800 track spots and 2.2km of LED uplighting. The revolutionary project showcases with vivid proof that LEDs exceeded incandescent light sources in terms of quality, even on large-scale projects. Brad also initiated a co-development partnership with a world-leading opinion maker on sustainability and a real estate development group to create a next-generation sustainable LED lighting fixture. Brad drove the design and proof-of-concept prototyping process through to functional demonstration units.
Brad was the Lighting Market Manager for Color Kinetics, a leading innovator of LED lighting systems and technologies. Brad was responsible for new concept development and product roadmap planning and successfully launched multiple new lines of LED lighting fixtures, fixtures that have subsequently won several prestigious product awards and have been used to illuminate some of the world’s most famous landmarks and prestigious hospitality, retail and commercial projects.
Brad worked as a lighting designer in the Boston area at Lam Partners Inc. in Cambridge, Massachusetts, a leading architectural lighting design firm. Brad was responsible for a variety of projects, including a private eco resort, public art foundation, retail prototype and several academic facilities. Brad received an Illumination Award from the IESNA for his LED retrofit of the Custom House Tower in Boston. At Light This!, Brad was responsible for wide-ranging projects including commercial office spaces, biotech laboratories, academic facilities, landscape and site lighting projects, hospitality facilities and retail facilities. In 2005, Brad and Daina Yurkus were recognized with the prestigious IALD Award of Merit for the Montage Gallery in Boston. Brad interned at Ripman Lighting Consultants, where his projects included several historic building facades, fine art galleries, and the creation of the Lighting Action Plan for the City of Boston.
Brad received his Master of Architecture degree from the Graduate School of Design at Harvard University, where he received the IALD Education Trust Fund Grant and the IESNA Richard Kelly Grant for his research into the convergence of architecture, digital lighting technologies and interactive control. Brad received his B.S. in Architecture at the University of Virginia. He has lectured for the IALD, IESNA, SEGD and his work has been published in Wallpaper, Lux Magazine , Architectural Record, Professional Lighting Design, ID Magazine, and Interiors.
Brad Koerner lives in Amsterdam with his family.
Any comments or information expressed on this site do not represent the opinions of Brad’s current employer.
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