Brad Koerner

• Sr. Product Marketing Manager, Ventana, Megapixel
• Principal and Creative Director, Koerner Design
• Editor, Lucept

Are you launching challenging innovation projects that fuse the digital and physical worlds? Then let’s talk!
My strength is helping companies like yours develop creative placemaking and product ideas that cross the boundaries of architecture, lighting and digital media. And managing the innovation process to take those fun ideas all the way to revenue. I help my clients:

1. Envision future trends in lighting, digital media and related technologies for retail, hospitality and architectural environments, experiences and products
2. Distill a range of novel, industry-leading product concepts from those envisioning exercises
3. Build a tightly focused, clearly prioritized, properly scoped product roadmap from that wishlist of products
4. Produce effective product marketing content for launching those products
5. Develop creative, engaging marketing hooks, content and a marcomm roadmap for promoting those launches

I’m a creative leader that brings to my clients a range of design, product development and marketing experience. Am I effective? I launched new-to-the-world products and market categories that have earned in excess of $350m. I conceived, developed and launched multiple new trend-setting product ranges. I conceived, built & led a corporate venture at a Fortune 500 company. I have 20+ years’ experience working across world-class global organizations, design consultancies and tech startups. I’m an accomplished global speaker and writer on future trends in digital placemaking and architectural technologies.

The full monte…

Brad is currently the Sr. Product Marketing Manager for Ventana, a premium architectural LED display system launched by Megapixel, a leader in LED display and video processing technologies for professional applications, most notably as a leader in virtual production studios.

Previously, Brad helped Luxtech bring to market Lightly, a revolutionary new line of commercial office architectural pendants built with an ethos of true eco-conscious sustainability. The founder of Luxtech was directly inspired by Brad’s award-winning and attention-generating Bamboo Pendant project. Brad also conducted a series of future envisioning workshops across its three sub-brands, exploring future product options and setting product development strategy for Luxtech OEM LED components, Lightglass daylight solutions, and Lightly’s future offerings.

Brad led the development of a new line of architectural lighting that fused lighting + graphics for Cima, a regional retail branding company. Brad also led a complete revamp of the marketing program and setup an experimental 3D printing program.

Brad drove innovation projects at Philips Design and Philips Lighting in Amsterdam and Eindhoven.  Brad led the development and launch of Philips Luminous Patterns, an internal corporate venture integrating decorative patterns of light into architectural wall panel systems.  Brad led the design management of the Iconic Projects Team at Philips Lighting, an initiative to establish innovative co-creation projects with select VIP customers.  Brad was responsible for the custom product and application development for the Rijksmuseum in Amsterdam, one of the world’s largest and most preeminent art museums in the world. A massive LED lighting solution, 100% of the art is illuminated with LED lighting utilizing 3,800 track spots and 2.2km of LED uplighting. The revolutionary project showcases with vivid proof that LEDs exceeded incandescent light sources in terms of quality, even on large-scale projects.  Brad also initiated a co-development partnership with a world-leading opinion maker on sustainability and a real estate development group to create a next-generation sustainable LED lighting fixture.  Brad drove the design and proof-of-concept prototyping process through to functional demonstration units.

For Micron, one of the world’s largest semiconductor companies, Brad acted as Senior Market Manager for their nascent LED components and architectural lighting venture. Brad represented Micron in the early Zhaga Consortium meetings.

Brad was the Lighting Market Manager for Color Kinetics, a leading innovator of LED lighting systems and technologies.  Brad was responsible for new concept development and product roadmap planning and successfully launched multiple new lines of LED lighting fixtures, fixtures that have subsequently won several prestigious product awards and have been used to illuminate some of the world’s most famous landmarks and prestigious hospitality, retail and commercial projects.

Brad worked as a lighting designer in the Boston area at  Lam Partners Inc. in Cambridge, Massachusetts, a leading architectural lighting design firm.  Brad was responsible for a variety of projects, including a private eco resort, public art foundation, retail prototype and several academic facilities.  Brad received an Illumination Award from the IESNA for his LED retrofit of the Custom House Tower in Boston.  At Light This!,  Brad was responsible for wide-ranging projects including commercial office spaces, biotech laboratories, academic facilities, landscape and site lighting projects, hospitality facilities and retail facilities. In 2005, Brad and Daina Yurkus were recognized with the prestigious IALD Award of Merit for the Montage Gallery in Boston.  Brad interned at Ripman Lighting Consultants, where his projects included several historic building facades, fine art galleries, and the creation of the Lighting Action Plan for the City of Boston.

Brad received his Master of Architecture degree from the Graduate School of Design at Harvard University, where he received the IALD Education Trust Fund Grant and the IESNA Richard Kelly Grant for his research into the convergence of architecture, digital lighting technologies and interactive control.  Brad received his B.S. in Architecture at the University of Virginia.  He has lectured for the IALD, IESNA, SEGD and his work has been published in Wallpaper, Lux Magazine , Architectural Record, Professional Lighting Design, ID Magazine, and Interiors.

Brad Koerner lives in Amsterdam with his family.

Any comments or information expressed on this site do not represent the opinions of Brad’s current employer.

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