Classic rock really understood the trials and tribulations of doing product development: Love is hard; product development is harder.

Managing your schedule:

Managing your budget:

Your revenue forecast:

When your project is over-budget and running late:

Customer research:

Negotiating the product spec:

Outsourcing:

Agile program management:

The art of “collaboration”:

Your quality management program:

Managing “opportunities” from the sales team:

The quality of the sales forecasts from the CRM system:

Your marketing budget:

Launching into Europe:

Presenting program updates to senior management:

Your career path:

Why you picked a career in hardware, instead of developing apps for teenagers:

BECAUSE YOU’RE A ROCKSTAR, NOT A POPSTAR! Crank it up, baby!