book list

I love reading books on entrepreneurship, managing the creative process, and historical recounts of R+D projects.  Here is my list of books that I’ve read.  Most of these books are great, but books highlighted in BOLD are my long-standing favorites. Enjoy!

{queue}

Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs
Christopher B. Bingham, Rory M. McDonald

The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future
Martin Reeves, Jack Fuller

The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
Charles R. Morris

Range: Why Generalists Triumph in a Specialized World
David J. Epstein

{2022}

Beyond: The Astonishing Story of the First Human to Leave Our Planet and Journey into Space
Stephen Walker

Imaginable: How to See the Future Coming and Feel Ready for Anything—Even Things That Seem Impossible Today
Jane McGonigal

Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan

Build: An Unorthodox Guide to Making Things Worth Making
Tony Fadell

Chocolate Wars: The 150-Year Rivalry Between the World’s Greatest Chocolate Makers
Deborah Cadbury

The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks
Nicole LaPorte

Invisible Ink: A Practical Guide to Building Stories that Resonate
Brian McDonald

Livewired: The Inside Story of the Ever-Changing Brain
David Eagleman

Balancing Acts: Unleashing the Power of Creativity in Your Life and Work
Daniel Lamarre

Design Leadership Ignited: Elevating Design at Scale
Eric Quint, Gerda Gemser, Giulia Calabretta

The Dawn of Innovation: The First American Industrial Revolution
Charles R. Morris

From Expert to Executive: Mastering the SOPs of Leading
Edward E. Tyson, Michael Ashley

Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
Scott Davis, Carter Copeland, Rob Wertheimer

Women of Walt Disney Imagineering: 12 Women Reflect on their Trailblazing Theme Park Careers
Karen Connolly Armitage, Katie Olson

Across the Airless Wilds: The Lunar Rover and the Triumph of the Final Moon Landings
Earl Swift

Buying Disney’s World: The Story of How Florida Swampland Became Walt Disney World
Aaron H. Goldberg

SuperSight: What Augmented Reality Means for Our Lives, Our Work, and the Way We Imagine the Future
David Rose

Play Nice But Win: A CEO’s Journey from Founder to Leader
Michael Dell, James Kaplan

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
Natalie Nixon

Project Hail Mary: A Novel
Andy Weir

The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race
Walter Isaacson

Tim Cook: The Genius Who Took Apple to the Next Level
Leander Kahney

{2021}

The Runaway Species: How human creativity remakes the world
David Eagleman, Anthony Brandt

Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World
Melissa A Schilling

The Company I Keep: My Life in Beauty
Leonard A. Lauder

Master Your Next Move, with a New Introduction: The Essential Companion to “The First 90 Days”
Michael Watkins

Bill Marriott: Success Is Never Final—His Life and the Decisions That Built a Hotel Empire
Dale Van Atta

Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Patty Civalleri

Invention: A Life
James Dyson

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Sally Hogshead

BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company
Jim Collins

The 10x Growth Machine: How established companies create new waves of growth
Misha De Sterke

Mercury Rising: John Glenn, John Kennedy, and the New Battleground of the Cold War
Jeff Shesol

Lights Out: Pride, Delusion, and the Fall of General Electric
Thomas Gryta, Ted Mann

How’s the Culture in Your Kingdom?: Lessons from a Disney Leadership Journey
Dan Cockerell

Escaping the Build Trap: How Effective Product Management Creates Real Value
Melissa Perri

Lean QuickStart Guide: The Simplified Beginner’s Guide To Lean (QuickStart Guides™ – Business)
Benjamin Sweeney

Making Rumours: The Inside Story of the Classic Fleetwood Mac Album
Ken Caillat, Steve Stiefel

Resurrecting Retail: The Future of Business in a Post-Pandemic World
Doug Stephens

In Service To The Mouse: My Unexpected Journey to Becoming Disneyland’s First President Jack Lindquist, Melinda J. Combs

New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
David S. Kidder, Christina Wallace

One Little Spark!: Mickey’s Ten Commandments and the Road to Imagineering
Marty Sklar

Never Split the Difference: Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz

Not All Fairy Tales Have Happy Endings: The rise and fall of Sierra On-Line
Ken Williams

The Architecture of Innovation: The Economics of Creative Organizations
Joshua Lerner

{~148 books read on my Kindle Paperwhite G2 since 2013}

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Marc Levinson

As You Wish: Inconceivable Tales from the Making of The Princess Bride
Cary Elwes

The Catalyst: How to Change Anyone’s Mind
Jonah Berger

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX
Eric Berger

The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth (Disneyland)
Jeffrey Barnes, Garner Holt, Bill Butler

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
Peter H. Diamandis, Steven Kotler

Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
Todd James Pierce

No Rules Rules: Netflix and the Culture of Reinvention
Reed Hastings, Erin Meyer

The HP Way: How Bill Hewlett and I Built Our Company
David Packard

Speak Like a CEO: Secrets for Commanding Attention and Getting Results
Suzanne Bates

Engineers of Victory: The Problem Solvers Who Turned The Tide in the Second World War

Paul Kennedy

{2020}

Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
David Kushner

Bubble in the Sun: The Florida Boom of the 1920s and How It Brought on the Great Depression
Christopher Knowlton

Chasing the Demon: A Secret History of the Quest for the Sound Barrier, and the Band of American Aces Who Conquered It
Dan Hampton

Howard Hughes: His Life and Madness
Donald L. Barlett, James B. Steele

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
Richard Banfield, Martin Eriksson, Nate Walkingshaw

American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Bryce G. Hoffman

Stealth: The Secret Contest to Invent Invisible Aircraft
Peter Westwick

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Safi Bahcall

Copies in Seconds: How a Lone Inventor and an Unknown Company Created the Biggest Communication Breakthrough Since Gutenberg–Chester Carlson and the Birth of the Xerox Machine
David Owen

What’s Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve
Thomas Wedell-Wedellsborg

Extreme Ownership: How U.S. Navy SEALs Lead and Win
Jocko Willink, Leif Babin

The Unofficial Walt Disney World 1971 Companion: Stories of How the World Began
Jim Korkis, Bob McLain

The Innovator’s Spirit: Discover the Mindset to Pursue the Impossible
Chuck Swoboda

The Win Without Pitching Manifesto
Blair Enns

Magic Journey: My Fantastical Walt Disney Imagineering Career
Kevin Rafferty

Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
James M. Morgan, Jeffrey K. Liker

Upstream: The Quest to Solve Problems Before They Happen
Dan Heath

2 Second Lean – 3rd Edition: How to Grow People and Build a Fun Lean Culture
Paul A. Akers

In Praise of Shadows
Junichiro Tanizak

This Is Marketing: You Can’t Be Seen Until You Learn to See
Seth Godin

Scramble: How agile strategy can build epic brands in record time
Marty Neumeier

Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination
Brian Jay Jones

Destined For War: Can America and China Escape Thucydides’s Trap?
Graham Allison

The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker, Jim Collins

{2019}

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland

Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
William Knoedelseder

Me: Elton John Official Autobiography
Elton John

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell
Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Startup CEO: A Field Guide to Scaling Up Your Business
Matt Blumberg

Revolution in The Valley: The Insanely Great Story of How the Mac Was Made
Andy Hertzfeld

Mademoiselle: Coco Chanel and the Pulse of History
Rhonda K. Garelick

Leaders: Myth and Reality
Stanley McChrystal, Jeff Eggers, Jay Mangone

Inspired: How to Create Tech Products Customers Love
Marty Cagan

Every Tool’s a Hammer: Life Is What You Make It
Adam Savage

The Sky Below: A True Story of Summits, Space, and Speed
Scott Parazynski, Susy Flory

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
Jacquie McNish, Sean Silcoff

From the Ground Up: A Journey to Reimagine the Promise of America
Howard Schultz

Netflixed: The Epic Battle for America’s Eyeballs
Gina Keating

Farsighted: How We Make the Decisions That Matter the Most
Steven Johnson

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Ken Kocienda

The Pentagon’s Brain: An Uncensored History of DARPA, America’s Top-Secret Military Research Agency
Annie Jacobsen

An American Saga – Juan Trippe and his Pan Am Empire
Robert Daley

Higher: 100 Years of Boeing
Russ Banham

Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local – and Helped Save an American Town
Beth Macy

My Mother Was Nuts: A Memoir
Penny Marshall

Fly Girls: How Five Daring Women Defied All Odds and Made Aviation History
Keith O’Brien

The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos
Christian Davenport

The Chip: How Two Americans Invented the Microchip and Launched a Revolution
T.R. Reid

I Love Capitalism!: An American Story
Ken Langone

Auto Biography: A Classic Car, an Outlaw Motorhead, and 57 Years of the American Dream
Earl Swift

Unlimited Memory: How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive
Kevin Horsley

{2018}

The Flight: Charles Lindbergh’s Daring and Immortal 1927 Transatlantic Crossing
Dan Hampton

Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer
William Knoedelseder

Car Guys vs. Bean Counters: The Battle for the Soul of American Business
Bob Lutz

Wired to Create: Unraveling the Mysteries of the Creative Mind
Scott Barry Kaufman, Carolyn Gregoire

Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World
Joann S. Lublin

Tuxedo Park: A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II

It’s Not All About “Me”: The Top Ten Techniques for Building Quick Rapport with Anyone
Robin Dreeke

Apollo 8: The Thrilling Story of the First Mission to the Moon
Jeffrey Kluger

Restaurant Success by the Numbers, Second Edition: A Money-Guy’s Guide to Opening the Next New Hot Spot
Roger Fields

Grow to Greatness: How to build a world-class franchise system faster.
Steven Olson

The Genius of the System: Hollywood Filmmaking in the Studio Era
Thomas Schatz

{2017}

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Chip Heath, Dan Heath

Fifty Inventions That Shaped the Modern Economy
Tim Harford

L.E.D.: A History of the Future of Lighting
Bob Johnstone

Finding My Virginity: The New Autobiography
Richard Branson

Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini

Psyched Up: How the Science of Mental Preparation Can Help You Succeed
Daniel McGinn

iWoz: Computer Geek to Cult Icon
Steve Wozniak, Gina Smith

Time to Make the Donuts
William Rosenberg, Jessica Keener

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen

No Dream Is Too High: Life Lessons From a Man Who Walked on the Moon
Buzz Aldrin, Ken Abraham

Building Magic – Disney’s Overseas Theme Parks
William Silvester

The Right Kind of Crazy: A True Story of Teamwork, Leadership, and High-Stakes Innovation
Adam Steltzner, William Patrick

American Dreamer: My Life in Fashion & Business
Tommy Hilfiger, Peter Knobler, Quincy Jones

Competing Against Time: How Time-Based Competition is Reshaping Global Markets
George Stalk

Kelly: More Than My Share of It All
Clarence L. Johnson, Maggie Smith

From Horizons to Space Mountain: The Life of a Disney Imagineer
George McGinnis, Bob McLain

Wonderland: How Play Made the Modern World
Steven Johnson

Hit Makers: How to Succeed in an Age of Distraction
Derek Thompson

Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency
James Andrew Miller

From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives
Jeffrey E. Garten

The Network: The Battle for the Airwaves and the Birth of the Communications Age
Scott Woolley

George Lucas: A Life
Brian Jay Jones

{2016}

Lean Product and Process Development, 2nd ed.
Allen Ward

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business
Adam Morgan

How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game
Sam Gennawey

How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of Private Spaceflight
Julian Guthrie

Father, Son & Co.: My Life at IBM and Beyond
Thomas J. Watson

What Makes a Leader: Why Emotional Intelligence Matters
Daniel Goleman

The Industries of the Future
Alec Ross

Dr. Space: The Life of Wernher von Braun
Bob Ward

TED Talks: The Official TED Guide to Public Speaking
Chris Anderson

Shoe Dog: A Memoir by the Creator of Nike
Phil Knight

Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
Jim Koch

Originals: How Non-Conformists Move the World
Adam Grant

Model Woman: Eileen Ford and the Business of Beauty
Robert Lacey

The Geography of Genius: A Search for the World’s Most Creative Places from Ancient Athens to Silicon Valley
Eric Weiner

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
Nancy Duarte

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Anita Elberse

How to Get People to Do Stuff: Master the art and science of persuasion and motivation
Susan Weinschenk

HBR Guide to Leading Teams
Mary Shapiro

The X-15 Rocket Plane: Flying the First Wings into Space
Michelle L. Evans

Titan: The Life of John D. Rockefeller, Sr.
Ron Chernow

My Journey
Donna Karan

Little Rice: Smartphones, Xiaomi, and the Chinese Dream
Clay Shirky

The Power of Myth
Joseph Campbell

The Martian: A Novel
Andy Weir

I, Steve: Steve Jobs In His Own Words (In Their Own Words)
Beahm

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Mark Goulston

Being the Boss: The 3 Imperatives for Becoming a Great Leader
Linda A. Hill

Start Something That Matters
Blake Mycoskie

Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees
Doug Lipp

The Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War
A. J. Baime

{approx. 2015 and earlier}

Birdmen: The Wright Brothers, Glenn Curtiss, and the Battle..
Lawrence Goldstone

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance

A Curious Mind: The Secret to a Bigger Life
Brian Grazer, Charles Fishman

#GIRLBOSS
Sophia Amoruso

Collective Genius: The Art and Practice of Leading..
Linda A. Hill

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
Jim Collins, Morten T. Hansen

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
Brent Schlender, Rick Tetzeli

The 46 Rules of Genius: An Innovator’s Guide to Creativity (Voices That Matter)
Marty Neumeier

Tribal Leadership Revised Edition: Leveraging Natural Groups to Build a Thriving Organization
Dave Logan, John King, Halee Fischer-Wright

Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel

The Nordstrom Way to Customer Service Excellence: The..
Robert Spector

Disciplined Entrepreneurship: 24 Steps to a Successful..
Bill Aulet

The Glitter Plan: How We Started Juicy Couture for $200 and..
Pamela Skaist-Levy

The Woman I Wanted to Be
Diane von Furstenberg

How We Got to Now: Six Innovations That Made the Modern..
Steven Johnson

The Innovators: How a Group of Hackers, Geniuses, and Geeks..
Walter Isaacson

The First 90 Days, Updated and Expanded: Proven Strategies..
Michael D. Watkins

Creating Magic: 10 Common Sense Leadership Strategies from a..
Lee Cockerell

Tesla: Inventor of the Electrical Age
W. Bernard Carlson

Jim Henson: The Biography
Brian Jay Jones

Wealth and Power: China’s Long March to the Twenty-first..
Orville Schell

Creativity, Inc.: Overcoming the Unseen Forces That Stand in..
Ed Catmull

The Hard Thing About Hard Things: Building a Business When..
Ben Horowitz

Jony Ive: The Genius Behind Apple’s Greatest Products
Leander Kahney

Moon Lander: How We Developed the Apollo Lunar Module..
Thomas J. Kelly

Building Tall: My Life and the Invention of Construction..
John L. Tishman

In Pursuit of the Common Good: Twenty-Five Years of..
Paul Newman

The Wizard of Menlo Park: How Thomas Alva Edison Invented..
Randall E. Stross

It’s Kind of a Cute Story
Rolly Crump, Jeff Heimbuch

The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
Andrew Cracknell

The Last Man on the Moon: Astronaut Eugene Cernan and..
Eugene Cernan

Embedded Sustainability: The Next Big Competitive Advantage
Chris Laszlo

Creative Confidence: Unleashing the Creative Potential Within Us All
Tom Kelley, David Kelley

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Paul Smith

Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms
Martin Sklar

Finding the Next Steve Jobs: How to Find, Keep, and Nurture..
Nolan Bushnell

The Responsible Company: What We’ve Learned From Patagonia’s..
Vincent Stanley

Without Reservations: How a Family Root Beer Stand Grew Into..
Bill Marriott Jr.

Brick by Brick: How LEGO Rewrote the Rules of Innovation and..
David Robertson

Rod: The Autobiography
Rod Stewart

Contagious: Why Things Catch On
Jonah Berger

Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons
Lewis Schiff

One Last Great Thing: A Story of a Father and a Son, a Story of a Life and a Legacy
John Burke

The Upcycle: Beyond Sustainability–Designing for Abundance
William McDonough

Decisive: How to Make Better Choices in Life and Work
Chip Heath

By Invitation Only: How We Built Gilt and Changed the Way..
Alexis Maybank

Wild Company: The Untold Story of Banana Republic
Mel Ziegler

Four Seasons: The Story of a Business Philosophy
Isadore Sharp

The Method Method: Seven Obsessions That Helped Our Scrappy..
Eric Ryan

Playing to Win: How Strategy Really Works
A.G. Lafley

To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink

The Lean Turnaround: How Business Leaders Use Lean..
Art Byrne

{approx 2012 and earlier}

Seizing the White Space: Business Model Innovation for Growth and Renewal
Johnson, Mark W.

The People’s Tycoon: Henry Ford and the American Century
Watts, Steven

Trust Me, I’m Lying: Confessions of a Media Manipulator
Holiday, Ryan

Make Your Idea Matter
Jiwa, Bernadette

Makers: The New Industrial Revolution
Anderson, Chris

Scrum: a Breathtakingly Brief and Agile Introduction
Johnson, Hillary Louise, Sims, Chris

Instant: The Story of Polaroid
Bonanos, Christopher

The Principles of Product Development Flow: Second Generation Lean Product Development
Reinertsen, Donald G.

The Knockoff Economy: How Imitation Sparks Innovation
Raustiala, Kal, Sprigman, Christopher

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Wasserman, Noam

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
Cabane, Olivia Fox

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Ries, Eric

Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
Grove, Andrew S.

Designing for Growth: A Design Thinking Toolkit for Managers
Liedtka, Jeanne, Ogilvie, Tim

Make Space: How to Set the Stage for Creative Collaboration
Doorley, Scott, Witthoft, Scott

Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World
Jonnes, Jill

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
Hoffman, Reid, Casnocha, Ben

The Idea Factory: Bell Labs and the Great Age of American Innovation
Gertner, Jon

The Great Creators: Profiles of America’s Remarkable Inventors and Innovators Volume 1
Daniel, Alef

Mindfire: Big Ideas for Curious Minds
Berkun, Scott

Where Good Ideas Come From: The Natural History of Innovation
Johnson, Steven

Guitar Lessons: A Life’s Journey Turning Passion into Business
Taylor, Bob February 7, 2012

Unleashing Innovation: How Whirlpool Transformed an Industry
Snyder, Nancy Tennant, Duarte, Deborah L. December 26, 2011

The Truth about IKEA: The Secret Success of the World’s most Popular Furniture Brand
Johan Stenebo, Stenebo

Tulipomania: The Story of the World’s Most Coveted Flower & the Extraordinary Passions It Aroused
Mike Dash

The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
Christensen, Clayton M., Jeff Dyer, Hal Gregersen

One Click: Jeff Bezos and the Rise of Amazon.com
Brandt, Richard L.

Innovate the Pixar Way
Capodagli, Bill

Steve Jobs
Isaacson, Walter

Business Model Generation
Osterwalder, Alexander, Yves Pigneur

Fascinate: Your 7 Triggers to Persuasion and Captivation
Hogshead, Sally

Life
Richards, Keith

Onward: How Starbucks Fought for Its Life without Losing Its Soul
Schultz, Howard

Winning Body Language
Bowden, Mark

Brilliant: The Evolution of Artificial Light
Brox, Jane

Design Is How It Works: How the Smartest Companies Turn Products into Icons
Jay Greene

Building Design Strategy: Using Design to Achieve Key Business Objectives
Thomas Lockwood, Thomas Walton

Setting the Table
Meyer, Danny

Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier
Glaeser, Edward

Poke the Box
Godin, Seth

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Morgan, Adam

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.
Erickson, Gary

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Inghilleri, Leonardo, Solomon, Micah

What Got You Here, Won’t Get You There: HOW SUCCESSFUL PEOPLE BECOME EVEN MORE SUCCESSFUL
Goldsmith, Marshall, Mark Reiter

Buyology: Truth and Lies About Why We Buy
Lindstrom, Martin

Beer School: Bottling Success at the Brooklyn Brewery
Hindy, Steve, Potter, Tom

Chief Culture Officer: How to Create a Living, Breathing Corporation
McCracken, Grant

Let My People Go Surfing: The Education of a Reluctant Businessman
Chouinard, Yvon

Making Things Happen: Mastering Project Management
Berkun, Scott

Shop Class as Soulcraft: An Inquiry into the Value of Work
Crawford, Matthew B.

Delivering Happiness: A Path to Profits, Passion, and Purpose
Hsieh, Tony

{approx. 2010 and earlier)

Switch: How to Change Things When Change Is Hard
Chip Heath, Dan Heath

Rework
Jason Fried, David Heinemeier Hansson

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Scott Belsky

The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development
Dantar P. Oosterwal

Yes!: 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, et al

Biomimicry: Innovation Inspired by Nature
Janine M. Benyus

The Brand Gap
Marty Neumeier

The Ride of a Lifetime: Doing Business the Orange County Choppers Way
Paul Teutul

Do You Matter? How Great Design Will Make People Love Your Company
Robert Brunner, et al

Founders at Work: Stories of Startups’ Early Days
Jessica Livingston

The Complete Making of Indiana Jones: The Definitive Story Behind All Four Films
J.W. Rinzler

The Myths of Innovation
Scott Berkun

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
A.G. Lafley, Ram Charan

Stumbling on Happiness
Daniel Gilbert

Apollo
Charles Murray

Droidmaker: George Lucas and the Digital Revolution
Michael Rubin

Blink: The Power of Thinking Without Thinking
Malcolm Gladwel

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt

Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

The Making of Star Wars: The Definitive Story Behind the Original Film (Star Wars)
J.W. Rinzler

Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
Michael A. Hiltzik

{approx. 2006 and earlier}

Questions of Character: Illuminating the Heart of Leadership Through Literature
Joseph L., Jr. Badaracco

The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson

Higher: A Historic Race to the Sky and the Making of a City
Neal Bascomb

Direct from Dell : Strategies that Revolutionized an Industry
Michael Dell, Catherine Fredman

The Bear Necessities of Business : Building a Company with Heart
Maxine Clark, Amy Joyne

Screw It, Let’s Do It : Lessons In Life
Richard Branson

The Design of Things to Come : How Ordinary People Create Extraordinary Products
Craig M. Vogel, et a

How to Win Friends & Influence People
Dale Carnegie

The Ten Faces of Innovation : IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization
Thomas Kelley, Jonathan Littman

Hershey : Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams
Michael D’Antonio

{2005/pre-Kindle}

Failure is Not an Option: The Story of Mission Control from Mercury to Apollo 13 and Beyond
Kranz, Gene

What They Don’t Teach You at Harvard Business School
McCormack, Mark

Be Our Guest: Perfecting the Art of Customer Service
Disney Institute, Eisner, Michael D.

Skunk Works: A Personal Memoir of My Years of Lockheed
Rich, Ben E., Janos, Leo

If you want to know how the lighting industry has wound up where it is today, I suggest reading the following four books (in order as listed):

Brilliant: The Evolution of Artificial Light by Brox, Jane

Want to know why it’s safe to go outside after the sun sets?  Brilliant chronicles the evolution of human civilization from ancient fire to candle to gas to electric light.

Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jonnes, Jill

Want to know how we wound up with a globally electrified world (all using AC power)?  Empires of Light focuses in on the initial race for electrification of our cities and rural areas and the competition between two industry titans.

The Idea Factory: Bell Labs and the Great Age of American Innovation by Gertner, Jon

Want to know why our lighting fixtures are now digitally controlled?  The Idea Factory explains how modern electronics and communications developed, from analogue through to the digital world.

Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age by Michael A. Hiltzik

Want to know why you’re now using an iPad to control your lights?  No, don’t read the biography of Steve Jobs (although it is an excellent book, too); rather, read about the source for most of Apple’s technologies:  Dealers of Lighting covers the amazing Xerox R+D facility that envisioned and developed little concepts such as graphical user interfaces, portable computing, and Ethernet communications.

L.E.D.: A History of the Future of Lighting by Bob Johnstone

A great book chronicling the history of the LED revolution, including some great glimpses into the future. And I especially love this book as Chapter 18: Play of Brilliants covers my work at both Color Kinetics and later Philips. My 15 minutes of fame, I suppose?

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