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Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • innovation isn’t magic
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Category: Future Lighting

Looking ahead to the future of lighting design.

Future Lighting

steamy pixels

May 1, 2023 Brad Koerner

What would it be like to step into a shower and be transported to a visually rich, technicolor wonderland of motion? Abstract biomimetic patterns, flying through the cosmos, motion graphics of wonderous richness. With the steam and the water pulsating … Continue reading steamy pixels

Future Lighting

U2 at msg sphere in las vegas

April 25, 2023 Brad Koerner

Check out this amazing new construction tour of the insane MSG Sphere in Las Vegas with Bono and the Edge of U2. The scale is awesome. U2 has the experience in such massive arenas that I can’t wait to see … Continue reading U2 at msg sphere in las vegas

Future Lighting

healing pixels

April 6, 2023 Brad Koerner

Can immersive digital experiences transform healthcare?  Can architectural-scale digital surfaces and visually stunning live content help patients recover faster? What happens if we take the typical beige plastic purgatories known as patient rooms and transform them into technicolor feasts for … Continue reading healing pixels

Future Lighting

enchanting hotel rooms

March 14, 2023 Brad Koerner

Some “blue sky” conceptual pieces from Koerner Design on the future of immersive digital experiences in hotel rooms. Let’s explore how digital lighting + digital signage will blur together to create stunning new concepts. These rooms can vividly switch from … Continue reading enchanting hotel rooms

Future Lighting, Uncategorized

immersive digital walls

March 6, 2023 Brad Koerner

Immersive, large-format LED digital display walls will transform how we conceive of physical retail and hospitality projects. Architectural-scale LED displays and mesmerizing live-rendered motion graphics will envelope and captivate your guests. For literally 24+ years, I’ve been exploring what happens … Continue reading immersive digital walls

Future Lighting

reimagining fitting rooms

March 4, 2023 Brad Koerner

How will immersive digital experiences transform retail design? Let’s explore how we might reconceive of the humble fitting room experience. Let’s imagine how we might use the full complement tools: Put together, we can envision sumptuous immersive digital experiences at … Continue reading reimagining fitting rooms

Future Lighting

the mukaab

February 17, 2023 Brad Koerner

Clearly, the concept of “thinking big” means different things to people with…shall we say….different budgets. Also, the accelerating rate of technological advancement means that even the most savvy designers and technologists can be caught off-guard by extraordinary project proposals. Case … Continue reading the mukaab

Future Lighting

blurred lines: immersive digital experiences in retail

December 7, 2022 Brad Koerner

I’ve been messing around using Midjourney AI image generation to explore the fusion of immersive digital experiences in retail and hospitality applications. The random nature of Midjourney is so powerful in creating design “mood boards” — most of the trials … Continue reading blurred lines: immersive digital experiences in retail

Future Lighting

the battle for the data in your spaces

November 9, 2022November 8, 2022 Brad Koerner

Who will control the data flowing into and out of the built environment – and how will they be able to influence occupant behavior? Whether or not we realize it, there is a revolution occurring that is poised to deeply … Continue reading the battle for the data in your spaces

Future Lighting

every light source is a pixel

November 8, 2022 Brad Koerner

In many of my conference presentations over the years, I’ve stated: Every pixel is a light source; every light source is a pixel. The first part of that phrase, every pixel is a light source, is intuitively easy for most … Continue reading every light source is a pixel

Future Lighting

LED displays at schiphol

October 25, 2022 Brad Koerner

Just a couple quick videos of direct-view LED displays in retail applications at Schiphol airport here in Amsterdam. Many folks haven’t caught up to the fact that “video screens” can now be in any shape, format or size needed. Direct-view … Continue reading LED displays at schiphol

Future Lighting

google jacquard

August 31, 2022August 31, 2022 Brad Koerner

Over the years, there have been many interesting ideas about the use of smart textiles/etextiles for architectural applications. But despite the artistic and technical potential, none have really gone anywhere commercially. Regardless, here is an interesting R+D experiment from Google … Continue reading google jacquard

Future Lighting

every surface a screen: the video!

June 17, 2022August 19, 2022 Brad Koerner

I’m thrilled to share my presentation from this year’s Smart Building Conference in Barcelona. Let’s explore how the fusion of physical/digital is rapidly transforming retail, hospitality and many other applications! Check out the YouTube video below, and if you like … Continue reading every surface a screen: the video!

Future Lighting

midjourney AI

June 6, 2022June 17, 2022 Brad Koerner

Will lighting designers be replaced by AI? Is that a scandalous enough proposition to start this post with? Automation via machine learning is a scary topic to many, with the belief that route, repetitive jobs are at risk of machine … Continue reading midjourney AI

Future Lighting

minority report turns 20: the future of layered realities

April 11, 2022 Brad Koerner

The Steven Spielberg/Tom Cruise sci-fi blockbuster Minority Report is turning 20 years old. It is amazing how it portrayed the future – umm, I mean the present – with such a high degree of accuracy. The proliferation of digital screens … Continue reading minority report turns 20: the future of layered realities

Future Lighting

every surface a screen: now what?

April 5, 2022April 5, 2022 Brad Koerner

Come join me May 9th in Barcelona as I present “Every Surface a Screen: Now What?” at the Smart Building Conference at Integrated Systems Europe. Here’s my abstract: How will digital interaction disrupt centuries-old concepts of architectural design? There is … Continue reading every surface a screen: now what?

Future Lighting

virtual experiences in architecture

March 31, 2022 Brad Koerner

Fusion CI Studios posted a short video on LinkedIn that shows how powerful a digital experience can be at full architectural scale, showing off a piece of content that is really just a simple view of a tropical ocean. But … Continue reading virtual experiences in architecture

Future Lighting

tilt brush is open source

February 18, 2022 Brad Koerner

Last year Google shut down its development of the VR painting application Tilt Brush, but rather than killing the innovative program, thankfully it decided to open source the code. Already a group has creative a variant called Open Brush. This … Continue reading tilt brush is open source

Future Lighting

who designs the digital personality of a physical space?

January 13, 2022January 12, 2022 Brad Koerner

A fascinating question: Who will design the digital personality of a physical space? Think about how powerful the “personality” of AI digital assistants are in their design and user acceptance/usability. Siri vs Alexa. Clippy vs Hal. The GPS navigation system … Continue reading who designs the digital personality of a physical space?

Future Lighting

hyper vignettes: localizing digital/physical experiences

January 7, 2022May 12, 2023 Brad Koerner

Hyper vignette. It’s a term that keeps bouncing around my head when I think of the future of architectural experience design. Let me try to unpack it a bit: Vignette – as in a brief incident or scene (such as … Continue reading hyper vignettes: localizing digital/physical experiences

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