I don’t know about you, but I find the vast majority of B2B marketing to be absolutely dreadful. Over and over again, I’ve found business organizations that are scared to put anything even remotely “negative” into their marketing or sales … Continue reading critique versus criticism
Focal Point Lighting just released a product line that really upsets me: According to their spec sheets, their new “Naturals” line is nothing more than vinyl stickers of fake wood grain slapped onto their standard aluminum and plastic lighting fixtures. … Continue reading greenwashing at its worst: focal point “naturals”
How might Charles and Ray Eames have approached the growing desire for outdoor living? What if they had access to today’s modern LEDs and compact battery technologies? How might they have handled our challenge to decarbonize and detoxify architectural lighting? … Continue reading charles and ray go outside
WOW! Congratulations to my old colleagues at lightly for winning the hugely prestigious U.S. Department of Energy L-Prize competition! They won a $375,000 award for the Low-Carbon Biodegradable Luminaire Track. For a small team like Lightly, this is a HUGE … Continue reading lightly wins U.S. DOE L-Prize!
Special thanks to Bob Snyder who wrote a great piece for rAVe PUBS about Megapixel’s launch of Ventana. Bob included numerous quotes from yours truly. Here’s the link to the article. Here’s a PDF print of the article for posterity: Continue reading rAVe PUBS: window to the future
Innovation is the process of systematically derisking ideas. Like any other process, innovation itself can be made more efficient. Hardly anyone understands this basic principle, with misunderstanding of “innovation” leading to chronic failures of flashy, one-off “innovation” initiatives. The start … Continue reading what is innovation?
All in all, I think the U2 creative team nicely mined the key iconic ZooTV design elements. Two pieces really stand out: The insane text/data tower/collapsing ceiling effect in the middle of The Fly was intense. How it played with … Continue reading u2 opens las vegas sphere
I’ve recently become quite enamored with a new term: IMAGE-BASED LIGHTING I heard the term mentioned in a recent conference presentation by Jeremy Hochman, Co-Founder of Megapixel (and my new boss!), in which Jeremy chronicled the evolution from ye-olde LED … Continue reading image-based lighting
I’m guessing that everyone who reads this blog has also read LEDsMagazine over the years. So you’ll understand how I’m nerding out that I made the cover! Editor-In-Chief Carrie Meadows gave me a nice section in their “Profiles in Lighting” … Continue reading profiles in lighting
Ideas constantly flow into businesses from a variety of sources. Businesses with strong innovation management processes routinely capture, visualize and curate that never-ending stream of ideas. Healthy businesses in fact collect and generate far too many good ideas then they … Continue reading extracting value from leftover ideas
A very interesting podcast episode from Peter Diamandis: The title for Diamandis’ YouTube is sensationalist but wrong. The future is not AI vs. Actors. The future is the Entire Global Population Using Technology to Entertain Themselves vs. The Hollywood Monopoly. … Continue reading hollywood versus the future
Marvel Labs is a startup by a corporate innovation guy and a 3D printing veteran that claims to have a fully bio-based material solution for binder-jet style 3D printing. They claim to have a bio-based binder that can work on … Continue reading marvel labs 3D printing
Most people simply can’t grasp the concept that the RATE of technological change is accelerating so rapidly. That so many aspects of technological progress are exponential, not linear. Am I missing something or are the striking Hollywood unions so enamored … Continue reading synthetic stars and your career
FACTORY FOR MARKETING? A few years ago I oversaw the renewal of the marketing function for a mid-sized B2B company looking to continue its 30% annual growth. In this video I’m going to walk you through the process for standing … Continue reading factory for marketing
I’ve said in various presentations over the years “every light becomes a pixel, and every pixel becomes a light”. And I recently gave a presentation titled “Every Surface a Screen: Now What?” where I asked what happens when every architectural … Continue reading lighting design becomes content design
I’ve recently seen various designers sharing some “A.I. image per day” posts.That’s so cute! Like a “sketch a day” when I studied architecture in college or even a “dictionary word a day” when I was in elementary school! But I’m … Continue reading can you keep up with a.i.?
On July 4th, 2023 the massive video screen on the exterior sphere of the MSG Las Vegas Sphere (or see the sphere’s Wikipedia page) was activated for the first time. Here’s some essential info from Wikipedia: Upon its completion, the … Continue reading las vegas sphere is alive
Lumencache is launching its next generation of centralized DC driver system for LED lighting, called ReNetA, primarily focused on residential applications. Lumencache is based on a modular power platform where different driver modules and a variety of gateway modules can be plugged in as needed. Derek Cowburn, the founder of Lumencache is running a Wefunder campaign to help launch this generation of product. Here’s Dereck Cowburn giving his pitch for his funding campaign: Continue reading lumencache reneta
MAKING THE NEXT GENERATION OF MAKERS? As a father of two boys, for years I’ve had a concept floating in my head for a franchised “maker lab for children”: A place to let kids have fun building and making while … Continue reading makerlab franchise concept
How many retail stores are so blah and generic that customers can’t tell one from another? Fake wood flooring, exposed ceilings with track lighting, maybe a few sign boxes with campaign graphics that might as well be stock photography. Is … Continue reading radical retail
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