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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Author: Brad Koerner

Creative Director and Product Manager
Business and Innovation

what is enduring craft knowledge in a world of A.I.?

January 10, 2024 Brad Koerner

Because of the rapid acceleration of numerous technologies, our society must learn how to separate TOOLS vs. SKILLS vs. RESULTS in our education, hiring, and management processes. My neighbor in my coworking space recently introduced me to his new intern … Continue reading what is enduring craft knowledge in a world of A.I.?

Business and Innovation

design fails and creative egos

December 28, 2023 Brad Koerner

Go ahead: Try to figure out which one is the soap. Zoom in all you want! Imagine yourself on a business trip, trying to take a shower in the morning. Bleary-eyed, the shower is steamy and foggy, and without your … Continue reading design fails and creative egos

Future Lighting, Uncategorized

AI atelier by vandal

December 6, 2023 Brad Koerner

Capturing a very interesting LinkedIn post I came across by Emile Rademeyer: VANDAL ▼ unveils world-first AI art for Lendlease, Darling Quarter North. Titled ‘Natural Rhythms of Australia’, AI ATELIER by VANDAL ▼ has unveiled a world-first, feature-length, generative AI digital art exhibition and … Continue reading AI atelier by vandal

Future Lighting

from claustrophobic to wonderland

November 30, 2023 Brad Koerner

As architectural walls transition to large-format digital surfaces, we will see a flourishing of new creativity from architects and interior designers. Previously oppressive spaces will become ever-evolving wonderlands of visual delight. Designers will embrace the richness of digital media as … Continue reading from claustrophobic to wonderland

Uncategorized

critique versus criticism

November 21, 2023November 21, 2023 Brad Koerner

I don’t know about you, but I find the vast majority of B2B marketing to be absolutely dreadful. Over and over again, I’ve found business organizations that are scared to put anything even remotely “negative” into their marketing or sales … Continue reading critique versus criticism

Business and Innovation

greenwashing at its worst: focal point “naturals”

November 20, 2023November 20, 2023 Brad Koerner

Focal Point Lighting just released a product line that really upsets me: According to their spec sheets, their new “Naturals” line is nothing more than vinyl stickers of fake wood grain slapped onto their standard aluminum and plastic lighting fixtures. … Continue reading greenwashing at its worst: focal point “naturals”

Creative ManufacturersLeave a comment

charles and ray go outside

November 8, 2023 Brad Koerner

How might Charles and Ray Eames have approached the growing desire for outdoor living? What if they had access to today’s modern LEDs and compact battery technologies? How might they have handled our challenge to decarbonize and detoxify architectural lighting? … Continue reading charles and ray go outside

Business and Innovation

lightly wins U.S. DOE L-Prize!

October 26, 2023October 26, 2023 Brad Koerner

WOW! Congratulations to my old colleagues at lightly for winning the hugely prestigious U.S. Department of Energy L-Prize competition! They won a $375,000 award for the Low-Carbon Biodegradable Luminaire Track. For a small team like Lightly, this is a HUGE … Continue reading lightly wins U.S. DOE L-Prize!

Business and Innovation

rAVe PUBS: window to the future

October 25, 2023 Brad Koerner

Special thanks to Bob Snyder who wrote a great piece for rAVe PUBS about Megapixel’s launch of Ventana. Bob included numerous quotes from yours truly. Here’s the link to the article. Here’s a PDF print of the article for posterity: Continue reading rAVe PUBS: window to the future

Business and Innovation

what is innovation?

October 8, 2023October 8, 2023 Brad Koerner

Innovation is the process of systematically derisking ideas. Like any other process, innovation itself can be made more efficient. Hardly anyone understands this basic principle, with misunderstanding of “innovation” leading to chronic failures of flashy, one-off “innovation” initiatives. The start … Continue reading what is innovation?

Lighting Technology

u2 opens las vegas sphere

September 30, 2023October 5, 2023 Brad Koerner

All in all, I think the U2 creative team nicely mined the key iconic ZooTV design elements. Two pieces really stand out: The insane text/data tower/collapsing ceiling effect in the middle of The Fly was intense. How it played with … Continue reading u2 opens las vegas sphere

Uncategorized

image-based lighting

September 28, 2023 Brad Koerner

I’ve recently become quite enamored with a new term: IMAGE-BASED LIGHTING I heard the term mentioned in a recent conference presentation by Jeremy Hochman, Co-Founder of Megapixel (and my new boss!), in which Jeremy chronicled the evolution from ye-olde LED … Continue reading image-based lighting

Lighting Inspiration

profiles in lighting

September 21, 2023 Brad Koerner

I’m guessing that everyone who reads this blog has also read LEDsMagazine over the years. So you’ll understand how I’m nerding out that I made the cover! Editor-In-Chief Carrie Meadows gave me a nice section in their “Profiles in Lighting” … Continue reading profiles in lighting

Business and Innovation

extracting value from leftover ideas

August 15, 2023September 22, 2023 Brad Koerner

Ideas constantly flow into businesses from a variety of sources. Businesses with strong innovation management processes routinely capture, visualize and curate that never-ending stream of ideas. Healthy businesses in fact collect and generate far too many good ideas then they … Continue reading extracting value from leftover ideas

Business and Innovation, Uncategorized

hollywood versus the future

July 31, 2023August 23, 2023 Brad Koerner

A very interesting podcast episode from Peter Diamandis: The title for Diamandis’ YouTube is sensationalist but wrong. The future is not AI vs. Actors. The future is the Entire Global Population Using Technology to Entertain Themselves vs. The Hollywood Monopoly. … Continue reading hollywood versus the future

Creative Manufacturers

marvel labs 3D printing

July 27, 2023 Brad Koerner

Marvel Labs is a startup by a corporate innovation guy and a 3D printing veteran that claims to have a fully bio-based material solution for binder-jet style 3D printing. They claim to have a bio-based binder that can work on … Continue reading marvel labs 3D printing

Business and Innovation

synthetic stars and your career

July 17, 2023July 25, 2023 Brad Koerner

Most people simply can’t grasp the concept that the RATE of technological change is accelerating so rapidly. That so many aspects of technological progress are exponential, not linear. Am I missing something or are the striking Hollywood unions so enamored … Continue reading synthetic stars and your career

Business and Innovation

factory for marketing

July 14, 2023 Brad Koerner

FACTORY FOR MARKETING? A few years ago I oversaw the renewal of the marketing function for a mid-sized B2B company looking to continue its 30% annual growth. In this video I’m going to walk you through the process for standing … Continue reading factory for marketing

Future Lighting

lighting design becomes content design

July 11, 2023 Brad Koerner

I’ve said in various presentations over the years “every light becomes a pixel, and every pixel becomes a light”. And I recently gave a presentation titled “Every Surface a Screen: Now What?” where I asked what happens when every architectural … Continue reading lighting design becomes content design

Business and Innovation, Uncategorized

can you keep up with a.i.?

July 7, 2023 Brad Koerner

I’ve recently seen various designers sharing some “A.I. image per day” posts.That’s so cute! Like a “sketch a day” when I studied architecture in college or even a “dictionary word a day” when I was in elementary school! But I’m … Continue reading can you keep up with a.i.?

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