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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Author: Brad Koerner

Creative Director and Product Manager
Future Lighting

every light source is a pixel

November 8, 2022 Brad Koerner

In many of my conference presentations over the years, I’ve stated: Every pixel is a light source; every light source is a pixel. The first part of that phrase, every pixel is a light source, is intuitively easy for most … Continue reading every light source is a pixel

Future Lighting

LED displays at schiphol

October 25, 2022 Brad Koerner

Just a couple quick videos of direct-view LED displays in retail applications at Schiphol airport here in Amsterdam. Many folks haven’t caught up to the fact that “video screens” can now be in any shape, format or size needed. Direct-view … Continue reading LED displays at schiphol

Lighting Education

IALD enlighten 2022 – specifying a bright future

October 2, 2022 Brad Koerner

Thanks to everyone who attended my presentation titled “Specifying a Bright Future: Decarbonizing and Detoxifying Lighting Systems” at the IALD Enlighten 2022 conference in Palm Springs. I heard wonderful, positive feedback about the presentation! Below is the PDF of the … Continue reading IALD enlighten 2022 – specifying a bright future

Lighting Technology

lux machina – virtual production

September 2, 2022 Brad Koerner

Here’s a fascinating video from Lux Machina Consulting that gives a detailed behind-the-scenes look at setting up virtual production studios, such as the production process behind The Mandalorian. And I screen cap’d this great series showing the sequencing of one … Continue reading lux machina – virtual production

Future Lighting

google jacquard

August 31, 2022August 31, 2022 Brad Koerner

Over the years, there have been many interesting ideas about the use of smart textiles/etextiles for architectural applications. But despite the artistic and technical potential, none have really gone anywhere commercially. Regardless, here is an interesting R+D experiment from Google … Continue reading google jacquard

Interactive Lighting

mojo AR contact lens

July 18, 2022 Brad Koerner

Wow. What once were the most fanciful sci-fi concepts of integrating digital content into our personal consciousness – almost without any physical “hardware” as we would traditional see it – is actually not that far away. California-based startup Mojo is … Continue reading mojo AR contact lens

Lighting Technology

more AI image generation: the future of architectural lighting?

July 6, 2022 Brad Koerner

In continuing my experiments with Midjourney AI, for fun I tested entering the tagline of Lucept: “the future of architectural lighting” Much of the magic behind this system is the sample set it was trained on. But still, the poetry … Continue reading more AI image generation: the future of architectural lighting?

Lighting Technology

eurovision 2022 behind the scenes

July 5, 2022 Brad Koerner

Check out this fantastic video from EventElevator detailing all the lighting, audio and video gear setup for Eurovision 2022, held in Turin, Italy. It is always fascinating to check out the latest and greatest in theatrical lighting technologies. Just mind … Continue reading eurovision 2022 behind the scenes

Interactive Lighting

phases of anonymity

July 4, 2022 Brad Koerner

There is a huge backlash against software companies’ collection and use of personal data – and rightfully so. What Google, Facebook, et. al have done to seize and abuse the data of our lives is shameful. However, it is important … Continue reading phases of anonymity

Lighting Technology

imagination on demand: my 1st experiments in AI image generation

June 23, 2022June 23, 2022 Brad Koerner

I was just granted access to Midjourney’s beta invite and ran a handful of quick tests to see how AI-based image generation will affect architectural lighting and experiential design. My first impression: WOW! The raw power for ideation and early … Continue reading imagination on demand: my 1st experiments in AI image generation

Business and Innovation

the stages of team development

June 23, 2022 Brad Koerner

A critical aspect of innovation management is the formation of new teams. Check out this excellent piece from MIT’s Human Resources group summarizing Bruce Tuckman’s framework of Forming, Storming, Norming and Performing. Copied in below for posterity:: Using the Stages … Continue reading the stages of team development

Business and Innovation

innovation framework

June 22, 2022 Brad Koerner

I love this simple framework attributed to DJ Patil, U.S. Chief Data Scientist during the Obama Administration: This hits the fundamentals of lean and agile. Of course, the important thing to remember about innovation management is that this needs to … Continue reading innovation framework

Future Lighting

every surface a screen: the video!

June 17, 2022August 19, 2022 Brad Koerner

I’m thrilled to share my presentation from this year’s Smart Building Conference in Barcelona. Let’s explore how the fusion of physical/digital is rapidly transforming retail, hospitality and many other applications! Check out the YouTube video below, and if you like … Continue reading every surface a screen: the video!

Future Lighting

midjourney AI

June 6, 2022June 17, 2022 Brad Koerner

Will lighting designers be replaced by AI? Is that a scandalous enough proposition to start this post with? Automation via machine learning is a scary topic to many, with the belief that route, repetitive jobs are at risk of machine … Continue reading midjourney AI

Creative Manufacturers

lumus AR glasses

June 1, 2022 Brad Koerner

Lumus is an Israel-based startup developing waveguide lenses for projection glasses in augmented reality applications. I found this interesting post and video by Robert Scoble with the marketing and product heads from Lumus on the technical challenges and design of … Continue reading lumus AR glasses

Business & Innovation

the innovation attitude matrix

May 25, 2022May 24, 2022 Brad Koerner

A recurring challenge in innovation process management is interfacing with stakeholders who have various levels of risk aversion and either a generative (creative) mindset or an analytical (deductive) mindset. This is sometimes dumbed-down to a binary of “creatives” vs “bean … Continue reading the innovation attitude matrix

Lighting Inspiration

little signals

April 15, 2022April 15, 2022 Brad Koerner

A interesting conceptual design project called Little Signals from London-based industrial design firm Map Project Office and sponsored by Google: Little Signals explores new patterns for technology in our daily lives. The six objects in this design study make use … Continue reading little signals

Business & Innovation

cleaning up our act

April 14, 2022 Brad Koerner

Huge thanks to Nic Paton, editor of the Lighting Journal from the  Institution of Lighting Professionals for including a piece I wrote urging lighting specifiers to rethink what “sustainability” in architectural lighting really means. Check out “Cleaning Up Our Act” in … Continue reading cleaning up our act

Future Lighting

minority report turns 20: the future of layered realities

April 11, 2022 Brad Koerner

The Steven Spielberg/Tom Cruise sci-fi blockbuster Minority Report is turning 20 years old. It is amazing how it portrayed the future – umm, I mean the present – with such a high degree of accuracy. The proliferation of digital screens … Continue reading minority report turns 20: the future of layered realities

Interactive Lighting

le petit chef and friends

April 7, 2022 Brad Koerner

I last posted in 2017 about Skullmapping and their Le Petit Chef projection mapping dining experience. I just came across this nicely produced video showing a recent iteration of the experience on Celebrity Cruises: This creative use of digital projection … Continue reading le petit chef and friends

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