hot AI summer, part 2: beverly hills chic

Way back in ’23, I was trying to scrounge up some freelance design projects and pitched several architectural and decorative lighting manufacturers. It turned out to be a hot AI summer, where I generated ideas for over a dozen product lines built on hundreds and hundreds of renderings made in Midjourney. Unfortunately, none of those product ideas came to fruition before I found my current fulltime role at Megapixel. Design concepts don’t stay fresh forever and as these concepts are already approaching a year old, I figure I should unveil a few of the tastier leftovers! Mmmm! Yummy design inspiration!

I pitched a manufacturer of residential decorative lines to create a line that would crossover into hospitality applications. I responded with Beverly Hills Chic, a line that looked to fill blank walls with glowing brilliance while also offering pieces that acted as hybrid lighting/furniture/spatial dividers. The target was the growing ambiguity and fusion of lobby, lounge and restaurant uses all in the same space. Enjoy!