In retail today, your guests’ demand dazzling new experiences everytime they visit.The real challenge isn’t the hardware—it’s creating content that can refresh continually and automatically, making every moment dynamic.In immersive digital retail, traditional brand assets can be layered over a … Continue reading immersive digital experiences in luxury retail
“Ms. Smith, welcome to the Four Seasons Spa. The walls will be your wellness guide today.” What if a room could respond to how you feel? Could this room guide your personal wellness? What if this room had a deep … Continue reading immersive digital wellness
The technologies exist today to transform architectural surfaces into portals to the digital world, complete with digital architectural “avatars”. These hyper-intelligent avatars will most likely not be anthropomorphic. They will more resemble a “presence in the light”, an ephemeral being … Continue reading a presence in the light
Truly progressive art has always been on the cutting edge in critiquing cultural and technological trends. Yet many people conveniently forget that the “technological” side of that statement has been such a key catalyst in artistic exploration. Exploring new mediums … Continue reading art, artists and architectural digital surfaces
I recently read an AI-generated piece on “how to use technology to create an unforgettable brand experience” that read like it was written a decade ago. Despite the AI system including all sorts of modern tech buzzwords, the entire piece … Continue reading immersive digital experiences as participatory branding
I often wonder how Mies van der Rohe would have used large-format digital surfaces, if they were available during his era. In addition to the fine stone, polished metals and wood paneling he often used to create sumptuous, visually rich … Continue reading what if mies had microLED?
How can large-format digital walls be creatively used in luxury residential and hospitality applications? Over the past couple weeks, I presented a new take on this subject at events in Denver, Los Angeles and London. The key point I made … Continue reading the luxury of digital walls
Make sure to check out this fantastic ArchDaily piece “Storytelling for Interiors: From Murals and Wallpapers to Digital Screens” by Thomas Schielke that lays out the history of and the vital connection we have to decorating the surfaces that surround … Continue reading storytelling for interiors: from murals and wallpapers to digital screens
What happens if a child grows up next to a magical portal? If an entire wall surface, perhaps in their very own bedroom, becomes a full-scale portal into the worlds of their imagination? Will the architecture that surrounds them become … Continue reading what happens if a child grows up next to a magical portal?
As architectural walls transition to large-format digital surfaces, we will see a flourishing of new creativity from architects and interior designers. Previously oppressive spaces will become ever-evolving wonderlands of visual delight. Designers will embrace the richness of digital media as … Continue reading from claustrophobic to wonderland
I’ve recently become quite enamored with a new term: IMAGE-BASED LIGHTING I heard the term mentioned in a recent conference presentation by Jeremy Hochman, Co-Founder of Megapixel (and my new boss!), in which Jeremy chronicled the evolution from ye-olde LED … Continue reading image-based lighting
I recently presented Immersive Digital Experiences: Hospitality & Healthcare at the Integrate Middle East conference. Unfortunately the sessions were not recorded, but below is a PDF copy of my slide deck for posterity. Sorry its missing all the videos! ABSTRACT: … Continue reading integrate middle east 2023
Architects and interior designers recognize that digital elements are rapidly fusing into the built environment – sometimes referred to as “phygital” experiences. But too often designers have been burned by fancy promises of “digital experiences” that turned out to be … Continue reading don’t fear the phygital
What would it be like to step into a shower and be transported to a visually rich, technicolor wonderland of motion? Abstract biomimetic patterns, flying through the cosmos, motion graphics of wonderous richness. With the steam and the water pulsating … Continue reading steamy pixels
This YouTube video from Epic Light Media really caught my attention – it shows how cheap LCD-based “virtual walls” can already be used to profoundly change the concept of physical space. What 3 years ago was the sci-fi province of … Continue reading how to make a TV WINDOW look real
Via Sixteen:Nine: Experience design firm Moment Factory has completed a very interesting hotel lobby project at the Grand Magic Hotel near Disneyland Paris that extensively uses digital signage, digital projection and digital lighting as primary architectural elements. The overall effect … Continue reading grand magic hotel by moment factory
Immersive, large-format LED digital display walls will transform how we conceive of physical retail and hospitality projects. Architectural-scale LED displays and mesmerizing live-rendered motion graphics will envelope and captivate your guests. For literally 24+ years, I’ve been exploring what happens … Continue reading immersive digital walls
How will immersive digital experiences transform retail design? Let’s explore how we might reconceive of the humble fitting room experience. Let’s imagine how we might use the full complement tools: Put together, we can envision sumptuous immersive digital experiences at … Continue reading reimagining fitting rooms
I’ve been messing around using Midjourney AI image generation to explore the fusion of immersive digital experiences in retail and hospitality applications. The random nature of Midjourney is so powerful in creating design “mood boards” — most of the trials … Continue reading blurred lines: immersive digital experiences in retail
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