How will immersive digital experiences transform retail design? Let’s explore how we might reconceive of the humble fitting room experience.
Let’s imagine how we might use the full complement tools:
- Direct-view LED signage modules, which are fully flexible and can be fit to amorphous shapes.
- Digital projection projection mapping, which can turn any surface or piece of clothing into a digital surface.
- Dynamic LED lighting, which can help extend the digital content to envelop the entire room.
- Live rendering, which can use a variety of media and live/interactive data streams to render clothing, effects and gorgeous atmospheric effects in a highly personal and reactive approach.
Put together, we can envision sumptuous immersive digital experiences at the crucial moment when your customers feel most vulnerable – trying on your clothing to see if it physically fits and – perhaps more importantly – to see if it fits their lifestyle and personal hopes/dreams/ambitions.