factory for marketing
FACTORY FOR MARKETING? A few years ago I oversaw the renewal of the marketing function for a mid-sized B2B company looking to continue its 30% annual growth. In this video I’m going to walk you through the process for standing … Continue reading factory for marketing
lighting design becomes content design
I’ve said in various presentations over the years “every light becomes a pixel, and every pixel becomes a light”. And I recently gave a presentation titled “Every Surface a Screen: Now What?” where I asked what happens when every architectural … Continue reading lighting design becomes content design
can you keep up with a.i.?
I’ve recently seen various designers sharing some “A.I. image per day” posts.That’s so cute! Like a “sketch a day” when I studied architecture in college or even a “dictionary word a day” when I was in elementary school! But I’m … Continue reading can you keep up with a.i.?
las vegas sphere is alive
On July 4th, 2023 the massive video screen on the exterior sphere of the MSG Las Vegas Sphere (or see the sphere’s Wikipedia page) was activated for the first time. Here’s some essential info from Wikipedia: Upon its completion, the … Continue reading las vegas sphere is alive
lumencache reneta
Lumencache is launching its next generation of centralized DC driver system for LED lighting, called ReNetA, primarily focused on residential applications. Lumencache is based on a modular power platform where different driver modules and a variety of gateway modules can be plugged in as needed. Derek Cowburn, the founder of Lumencache is running a Wefunder campaign to help launch this generation of product. Here’s Dereck Cowburn giving his pitch for his funding campaign: Continue reading lumencache reneta
makerlab franchise concept
MAKING THE NEXT GENERATION OF MAKERS? As a father of two boys, for years I’ve had a concept floating in my head for a franchised “maker lab for children”: A place to let kids have fun building and making while … Continue reading makerlab franchise concept
radical retail
How many retail stores are so blah and generic that customers can’t tell one from another? Fake wood flooring, exposed ceilings with track lighting, maybe a few sign boxes with campaign graphics that might as well be stock photography. Is … Continue reading radical retail
too many ideas, too little profit
Your company doesn’t know how to handle ideas, and it’s costing you cashflow. The world is drowning in ideas for new innovations, new products, new marketing concepts. Good ideas, great ideas, bad ideas. Poorly timed ideas. Expensive ideas. Irrelevant ideas. … Continue reading too many ideas, too little profit
the natural building blocks of sustainable architecture
Check out this fantastic new TED Talk proposing a fundamentally new biomaterial-based construction system. As I’ve been a huge advocate for decarbonizing and detoxifying lighting now for over a decade, this is near and dear to my heart. And for … Continue reading the natural building blocks of sustainable architecture
3D printed LED channel letters
I came across this video showing a production process combining 3D printing, UV-cured resin and laser-cut back plate for building illuminated channel letters. Using custom-sized 3D FDM printers that look to have a print volume of roughly 600mm x 600mm … Continue reading 3D printed LED channel letters
brilliant bathrooms
Can I help you develop a steamy new revenue stream? There is huge commercial potential to turn luxury & hospitality bathrooms from blah to brilliant using luminous LED panels. But obvious innovations often “fall through the cracks” between existing sales … Continue reading brilliant bathrooms
tech fashion design challenge
Like everyone who’s ever watched Tron, I’ve long had a vision for embedding lighting into jogging and biking clothes. But the right tech pieces to make it practical, effective and fashionable were never really available until recently. Now with 2023 … Continue reading tech fashion design challenge
hallowed halls: what makes an enduring innovation space?
Even though creativity can happen anywhere, throughout history there are certain studios, offices and labs that have generated sustained creative innovations across long stretches of time – sometimes measured in decades. Spaces where some intangible concoction of elements come together … Continue reading hallowed halls: what makes an enduring innovation space?
get a grip on lighting podcast episode
OFF THE LEASH! A funny description of my Get a Grip podcast episode with hosts Michael Colligan and Greg Ehrich, as I implore the various constituents in the lighting industry to take responsibility as we collectively try to find real … Continue reading get a grip on lighting podcast episode
yousolar
YouSolar is a Santa Clara startup with a heavy duty solar/DC-based nanogrid system called PowerBloc for large/luxury residential or light commercial applications. To clip from their site: Say Hello to the PowerBloc. The YouSolar PowerBloc® is a solar nanogrid that … Continue reading yousolar
integrate middle east 2023
I recently presented Immersive Digital Experiences: Hospitality & Healthcare at the Integrate Middle East conference. Unfortunately the sessions were not recorded, but below is a PDF copy of my slide deck for posterity. Sorry its missing all the videos! ABSTRACT: … Continue reading integrate middle east 2023
apple vision pro launch
My hot take immediately after watching Apple’s Vision Pro VR/AR goggle launch:1. Luxury Isolation: A perfect entertainment product for an increasingly isolated, lonely world. Continuing on the social isolation that smartphones created, this product will be a compelling luxury entertainment … Continue reading apple vision pro launch
dead projects club, part 2: the cradle-to-cradle LED pendant
LET ME START WITH THE CLIFFHANGER OF THIS POST: Let me review: The group CEO of the Fortune 500 company is very publicly preaching circular economy as key to growth. The divisional CEO loves the product concept and is bugging … Continue reading dead projects club, part 2: the cradle-to-cradle LED pendant
don’t fear the phygital
Architects and interior designers recognize that digital elements are rapidly fusing into the built environment – sometimes referred to as “phygital” experiences. But too often designers have been burned by fancy promises of “digital experiences” that turned out to be … Continue reading don’t fear the phygital
understanding apple’s product launch events
Check out this well-considered video analyzing why Apple’s newer, post-pandemic style of product launch events are so successful. I made some quick notes of the 10 key items Arun Maini raises, below: 10. Feel Good Factor – “be a part … Continue reading understanding apple’s product launch events
Lucept 