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Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Tag: virtual reality

Future Lighting

the mukaab

February 17, 2023 Brad Koerner

Clearly, the concept of “thinking big” means different things to people with…shall we say….different budgets. Also, the accelerating rate of technological advancement means that even the most savvy designers and technologists can be caught off-guard by extraordinary project proposals. Case … Continue reading the mukaab

Future Lighting

minority report turns 20: the future of layered realities

April 11, 2022 Brad Koerner

The Steven Spielberg/Tom Cruise sci-fi blockbuster Minority Report is turning 20 years old. It is amazing how it portrayed the future – umm, I mean the present – with such a high degree of accuracy. The proliferation of digital screens … Continue reading minority report turns 20: the future of layered realities

Business & Innovation

an omniverse, a metaverse and a mesh walk into a bar…

January 25, 2022 Brad Koerner

Microsoft, Meta (aka Facebook), and NVIDIA have recently launched high-profile vision pieces showcasing their individual takes on virtual reality systems – what the tech press is currently labeling the “metaverse” – a variant of the broader internet focused on data-enriched … Continue reading an omniverse, a metaverse and a mesh walk into a bar…

Uncategorized

why do VR games look bad? how to achieve VR in real life?

August 30, 2021August 30, 2021 Brad Koerner

Here’s an interesting video that discusses the present-day (2021) reality of VR headsets. I find the concept of “pixel density per degree field of view” fascinating. You might want to skip to about 3:00 for the good stuff. The key … Continue reading why do VR games look bad? how to achieve VR in real life?

Future Lighting

LED screens used in filming “first man”

January 12, 2019January 13, 2019 Brad Koerner

I continue to be blown away by the rapid technical advance of large format LED screens. Further proof comes from the visually gorgeous movie “First Man” chronicling the life of test pilot and astronaut Neil Armstrong. Watching the behind-the-scenes featurette, … Continue reading LED screens used in filming “first man”

Creative Manufacturers

disney vision – old school vr

October 1, 2018November 22, 2018 Brad Koerner

For those of you who are enamored with VR, I remember Disney trialing VR in EPCOT as early as 1994.  Sure enough, I found a video of the experience: Amazing tech for the time, but goes to show that in … Continue reading disney vision – old school vr

Creative Manufacturers

mental canvas

November 15, 2016November 15, 2016 Brad Koerner

Mental Canvas is a Yale University spin-out that is launching an innovative hybrid 2D/3D sketching software.  They recently went public in a big way being featured as part of Microsoft’s launch of the cool Surface Studio product . I can imagine … Continue reading mental canvas

Future Lighting

driving sensations

September 12, 2016 Brad Koerner

I listen to a great podcast on design and architecture called DnA from Los Angeles radio station KCRW.  DnA recently discussed a design studio called “Driving Sensations” conducted by the ArtCenter College of Design that focused on the design possibilities of modern autonomous … Continue reading driving sensations

Future Lighting

unreal engine demo by vrtisan

May 31, 2016June 1, 2016 Brad Koerner

Via Dezeen, a demo video by London-based visualization studio VRtisan  showing the potential of the architectural design process in VR. My own group at Philips Lighting, our Luminous Patterns team, is experimenting with the Unreal Engine for live renderings of our … Continue reading unreal engine demo by vrtisan

Uncategorized

“sight systems” short movie

November 2, 2015October 30, 2015 Brad Koerner

A very scary view of what might be the near future for virtual or augmented reality technology.  Do we need interior design if we have virtual worlds built into our eyeballs?  You wouldn’t even need architectural lighting – the interface … Continue reading “sight systems” short movie

Lighting Inspiration

tilt brush and vr

September 14, 2015February 18, 2022 Brad Koerner

TiltBrush is a prototype virtual reality painting system.  Below is an awesome example of painting in 3D space while wearing a VR headset.  Especially cool is the ability to paint “light” as a brush — sort of like paint with … Continue reading tilt brush and vr

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