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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
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  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Tag: product development

Business and Innovation, Uncategorized

can you keep up with a.i.?

July 7, 2023 Brad Koerner

I’ve recently seen various designers sharing some “A.I. image per day” posts.That’s so cute! Like a “sketch a day” when I studied architecture in college or even a “dictionary word a day” when I was in elementary school! But I’m … Continue reading can you keep up with a.i.?

Business & Innovation

elon musk’s 5 step R&D strategy

August 6, 2021 Brad Koerner

Youtube channel Everyday Astronaut just scored an amazing interview with Elon Musk at SpaceX’s Boca Chica development site, where SpaceX is rapidly – and I do mean RAPIDLY – iterating their Starship rocket development program. During the video, Elon laid … Continue reading elon musk’s 5 step R&D strategy

Business & Innovation

what’s the value of innovation management?

June 7, 2021October 30, 2025 Brad Koerner

Delivering new-to-the-world product concepts to market – the key value-add and reason-for-being for many organizations – is an elusive process to manage. The challenges of driving meaningful, profitable innovation programs are numerous. In particular, a paradox seems to exist where … Continue reading what’s the value of innovation management?

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