I’ve been messing around using Midjourney AI image generation to explore the fusion of immersive digital experiences in retail and hospitality applications. The random nature of Midjourney is so powerful in creating design “mood boards” — most of the trials … Continue reading blurred lines: immersive digital experiences in retail
Wow. What once were the most fanciful sci-fi concepts of integrating digital content into our personal consciousness – almost without any physical “hardware” as we would traditional see it – is actually not that far away. California-based startup Mojo is … Continue reading mojo AR contact lens
Lumus is an Israel-based startup developing waveguide lenses for projection glasses in augmented reality applications. I found this interesting post and video by Robert Scoble with the marketing and product heads from Lumus on the technical challenges and design of … Continue reading lumus AR glasses
The Steven Spielberg/Tom Cruise sci-fi blockbuster Minority Report is turning 20 years old. It is amazing how it portrayed the future – umm, I mean the present – with such a high degree of accuracy. The proliferation of digital screens … Continue reading minority report turns 20: the future of layered realities
I last posted in 2017 about Skullmapping and their Le Petit Chef projection mapping dining experience. I just came across this nicely produced video showing a recent iteration of the experience on Celebrity Cruises: This creative use of digital projection … Continue reading le petit chef and friends
Microsoft, Meta (aka Facebook), and NVIDIA have recently launched high-profile vision pieces showcasing their individual takes on virtual reality systems – what the tech press is currently labeling the “metaverse” – a variant of the broader internet focused on data-enriched … Continue reading an omniverse, a metaverse and a mesh walk into a bar…
Here’s an interesting video that discusses the present-day (2021) reality of VR headsets. I find the concept of “pixel density per degree field of view” fascinating. You might want to skip to about 3:00 for the good stuff. The key … Continue reading why do VR games look bad? how to achieve VR in real life?
Wilkins Avenue is a French-American startup focused on AR immersive experiences in physical retail stores. They recently opened a new flagship experience at the Champs-Elysées Lancome location. According to their site: The digital world has been fast-forwarded. We use Augmented … Continue reading wilkins avenue immersive
A very fun use of projection mapping and augmented reality technologies, Tablemation Studios uses overhead projections to animate the place settings at dinner services with clever forced-perspective visual effects and character animations. Sadly, they only have a Facebook page – meaning … Continue reading tablemation studios
There are some really cool things are happening with the combination of BIM (building information modeling…such as Revit) with AR (augmented reality). Via SPAR3D, one supplier, Visualive3D, has developed software where a BIM model can be accurately aligned to a … Continue reading lighting design in BIM via AR/VR
I listen to a great podcast on design and architecture called DnA from Los Angeles radio station KCRW. DnA recently discussed a design studio called “Driving Sensations” conducted by the ArtCenter College of Design that focused on the design possibilities of modern autonomous … Continue reading driving sensations
A very scary view of what might be the near future for virtual or augmented reality technology. Do we need interior design if we have virtual worlds built into our eyeballs? You wouldn’t even need architectural lighting – the interface … Continue reading “sight systems” short movie
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