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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Category: Future Lighting

Looking ahead to the future of lighting design.

Future Lighting

the love child of james turrell and frank gehry

December 8, 2025 Brad Koerner

Frank Gehry, your impact on this world was immense. Thank you for all the inspiration you gave to a entire generation of architects and your impact on liberating the built environment from bland boxes. 25 years ago, I was exploring … Continue reading the love child of james turrell and frank gehry

Future Lighting

immersive digital experiences in luxury retail

December 4, 2025 Brad Koerner

In retail today, your guests’ demand dazzling new experiences everytime they visit.The real challenge isn’t the hardware—it’s creating content that can refresh continually and automatically, making every moment dynamic.In immersive digital retail, traditional brand assets can be layered over a … Continue reading immersive digital experiences in luxury retail

Future Lighting

the art of seduction and the act of immersion

October 7, 2025 Brad Koerner

Seduction is the first step to immersion Before anyone can have a memorable experience in a space, before they can be captivated, transformed, or emotionally moved, they must first want to engage. They must be drawn in. And that requires … Continue reading the art of seduction and the act of immersion

Future Lighting, Uncategorized

immersive digital wellness

September 3, 2025 Brad Koerner

“Ms. Smith, welcome to the Four Seasons Spa. The walls will be your wellness guide today.” What if a room could respond to how you feel? Could this room guide your personal wellness? What if this room had a deep … Continue reading immersive digital wellness

Future Lighting
A Presence in the Light

a presence in the light

August 26, 2025November 3, 2025 Brad Koerner

The technologies exist today to transform architectural surfaces into portals to the digital world, complete with digital architectural “avatars”. These hyper-intelligent avatars will most likely not be anthropomorphic. They will more resemble a “presence in the light”, an ephemeral being … Continue reading a presence in the light

Future Lighting

art, artists and architectural digital surfaces

November 13, 2024 Brad Koerner

Truly progressive art has always been on the cutting edge in critiquing cultural and technological trends. Yet many people conveniently forget that the “technological” side of that statement has been such a key catalyst in artistic exploration. Exploring new mediums … Continue reading art, artists and architectural digital surfaces

Future Lighting, Uncategorized

will interior designers embrace digital walls?

January 23, 2024May 12, 2025 Brad Koerner

I’m optimistic that interior designers will embrace large-format, direct-view LED display walls as a fundamental new tool in their architectural placemaking. I don’t say that lightly: For countless years, interior designers have adamantly tried to hide any digital displays that … Continue reading will interior designers embrace digital walls?

Future Lighting, Uncategorized

AI atelier by vandal

December 6, 2023 Brad Koerner

Capturing a very interesting LinkedIn post I came across by Emile Rademeyer: VANDAL ▼ unveils world-first AI art for Lendlease, Darling Quarter North. Titled ‘Natural Rhythms of Australia’, AI ATELIER by VANDAL ▼ has unveiled a world-first, feature-length, generative AI digital art exhibition and … Continue reading AI atelier by vandal

Future Lighting

from claustrophobic to wonderland

November 30, 2023 Brad Koerner

As architectural walls transition to large-format digital surfaces, we will see a flourishing of new creativity from architects and interior designers. Previously oppressive spaces will become ever-evolving wonderlands of visual delight. Designers will embrace the richness of digital media as … Continue reading from claustrophobic to wonderland

Future Lighting

lighting design becomes content design

July 11, 2023 Brad Koerner

I’ve said in various presentations over the years “every light becomes a pixel, and every pixel becomes a light”. And I recently gave a presentation titled “Every Surface a Screen: Now What?” where I asked what happens when every architectural … Continue reading lighting design becomes content design

Future Lighting

radical retail

June 29, 2023 Brad Koerner

How many retail stores are so blah and generic that customers can’t tell one from another? Fake wood flooring, exposed ceilings with track lighting, maybe a few sign boxes with campaign graphics that might as well be stock photography. Is … Continue reading radical retail

Future Lighting

brilliant bathrooms

June 22, 2023June 22, 2023 Brad Koerner

Can I help you develop a steamy new revenue stream? There is huge commercial potential to turn luxury & hospitality bathrooms from blah to brilliant using luminous LED panels. But obvious innovations often “fall through the cracks” between existing sales … Continue reading brilliant bathrooms

Future Lighting

tech fashion design challenge

June 18, 2023 Brad Koerner

Like everyone who’s ever watched Tron, I’ve long had a vision for embedding lighting into jogging and biking clothes. But the right tech pieces to make it practical, effective and fashionable were never really available until recently. Now with 2023 … Continue reading tech fashion design challenge

Future Lighting

integrate middle east 2023

June 12, 2023 Brad Koerner

I recently presented Immersive Digital Experiences: Hospitality & Healthcare at the Integrate Middle East conference. Unfortunately the sessions were not recorded, but below is a PDF copy of my slide deck for posterity. Sorry its missing all the videos! ABSTRACT: … Continue reading integrate middle east 2023

Future Lighting

apple vision pro launch

June 6, 2023 Brad Koerner

My hot take immediately after watching Apple’s Vision Pro VR/AR goggle launch:1. Luxury Isolation: A perfect entertainment product for an increasingly isolated, lonely world. Continuing on the social isolation that smartphones created, this product will be a compelling luxury entertainment … Continue reading apple vision pro launch

Future Lighting

don’t fear the phygital

May 30, 2023 Brad Koerner

Architects and interior designers recognize that digital elements are rapidly fusing into the built environment – sometimes referred to as “phygital” experiences. But too often designers have been burned by fancy promises of “digital experiences” that turned out to be … Continue reading don’t fear the phygital

Future Lighting

steamy pixels

May 1, 2023 Brad Koerner

What would it be like to step into a shower and be transported to a visually rich, technicolor wonderland of motion? Abstract biomimetic patterns, flying through the cosmos, motion graphics of wonderous richness. With the steam and the water pulsating … Continue reading steamy pixels

Future Lighting

U2 at msg sphere in las vegas

April 25, 2023 Brad Koerner

Check out this amazing new construction tour of the insane MSG Sphere in Las Vegas with Bono and the Edge of U2. The scale is awesome. U2 has the experience in such massive arenas that I can’t wait to see … Continue reading U2 at msg sphere in las vegas

Future Lighting

healing pixels

April 6, 2023 Brad Koerner

Can immersive digital experiences transform healthcare?  Can architectural-scale digital surfaces and visually stunning live content help patients recover faster? What happens if we take the typical beige plastic purgatories known as patient rooms and transform them into technicolor feasts for … Continue reading healing pixels

Future Lighting

enchanting hotel rooms

March 14, 2023 Brad Koerner

Some “blue sky” conceptual pieces from Koerner Design on the future of immersive digital experiences in hotel rooms. Let’s explore how digital lighting + digital signage will blur together to create stunning new concepts. These rooms can vividly switch from … Continue reading enchanting hotel rooms

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