krasnodar stadium LED display

Check out this amazing LED media display at Krasnodar, a Russian football stadium. A curving display that wraps around the entire stadium and varies in height for an impressive effect.

The screen is made by Unilumin and has a total area around 4,800 m2 and is up to 13 m high.  If I understand their datasheet, it apparently has a pretty coarse resolution of ~16mm pixel pitch.