versace store berlin

versace-store-berlin_facade

Last week I had a few free hours to explore Berlin and Versace’s new store in the Kurfürstendamm high-street area really caught my eye.  They make use of decorative surface-mount track lighting that becomes a very brand-appropriate addition to the architecture, while using exquisitely detailed glowing panels meticulously set into the millwork above the shelving.

The end result is a lighting scheme that is at once clean, bright and minimal while expressing the Versace brand.  Oh, and the merchandise looks fab, too!

versace-store-berlin_interior_1

versace-store-berlin_interior_2

Unfortunately I didn’t get any good images, but I found some PR photos at DeFuze.

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About Brad Koerner

Venture Manager - Luminous Patterns Philips Lighting
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