moment factory – lax international terminal

Moment Factory recently published this interesting “featurette” piece on the making of several large multi-media and interactive installations at LAX.

What really strikes me about this video is the intensive amount of effort required to produce first-rate architectural media installations.  Most architectural project teams really have no clue what is involved in creating these installations.  Often, as a result, they only halfheartedly include these in their projects (usually in sexy renderings when they’re trying to win a competition) but then the  multimedia features are usually dropped during design development once the “sticker shock” sets in.  Architects would be wise to inspect videos like this and then properly budget their crazy design concepts!

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