I recently read an AI-generated piece on “how to use technology to create an unforgettable brand experience” that read like it was written a decade ago. Despite the AI system including all sorts of modern tech buzzwords, the entire piece … Continue reading immersive digital experiences as participatory branding
Understand the difference between Marketing, Product Marketing and Sales communications tools? Here’s a diagram I made several years ago, appropriating Blair Enns “Win Without Pitching” sales structure, to help a small B2B-focused company better understand what constitutes “brand” and why … Continue reading brand management: marketing vs product vs sales
Check out this well-considered video analyzing why Apple’s newer, post-pandemic style of product launch events are so successful. I made some quick notes of the 10 key items Arun Maini raises, below: 10. Feel Good Factor – “be a part … Continue reading understanding apple’s product launch events
Many professionals working on B2B innovation projects lump together a broad range of the promotional activities necessary to launch their innovation under the generic concept of “MARKETING” – which creates tremendous confusion when trying to properly derisk and scope the … Continue reading innovation management: marketing vs product marketing vs sales communications
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