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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Tag: hospitality design

Future Lighting

the art of seduction and the act of immersion

October 7, 2025 Brad Koerner

Seduction is the first step to immersion Before anyone can have a memorable experience in a space, before they can be captivated, transformed, or emotionally moved, they must first want to engage. They must be drawn in. And that requires … Continue reading the art of seduction and the act of immersion

Future Lighting, Uncategorized

immersive digital wellness

September 3, 2025 Brad Koerner

“Ms. Smith, welcome to the Four Seasons Spa. The walls will be your wellness guide today.” What if a room could respond to how you feel? Could this room guide your personal wellness? What if this room had a deep … Continue reading immersive digital wellness

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