“Ms. Smith, welcome to the Four Seasons Spa. The walls will be your wellness guide today.”

What if a room could respond to how you feel? Could this room guide your personal wellness? What if this room had a deep understanding of your biological and psychological states and had genie-like powers to conjure up a magical guided immersive experience?

“Ms. Smith, for your luminous breathing retreat, you will be in our luxury immersive experience room.”

Large-format microLED surfaces will combine with ambient sound, lighting, digitally controlled scents, temperature, airflow and a range of other “phygital” interfaces to allow a space to act upon all the senses. Intelligently responsive AI practitioners will use a variety of data sources and live sensing systems to understand the guest’s needs. Those AI practitioners will manifest themselves through a variety of abstract or literal avatars. The end result: our physical spaces will shift from décor to dialogue. From passive atmosphere to emotional performance.

“Ms. Smith, your wellness journey will be fully customized to your needs today.”

Most spa and wellness spaces are meant to be calming, but as humans, our inner states are never so static or one dimensional. Some days we need comfort. Other times, energy or escape. We need wellness spaces that are fluid, dynamic and highly personalized to create the proper transformational settings.

“Ms. Smith, our Four Seasons’ wellness AI will actively guide your meditation today.”

Imagine a spa room that senses personal emotional status, your heartbeat, your breathing. That gently mirrors and guides a guest’s breathing with subtle pulsing patterns of light. That stimulates the correct circadian response and provides the correct airflow. That provides a stunningly realistic “magic carpet” to anywhere, to any environment in the world. Not a static spatial design, but a curated emotional experience.

“Ms. Smith, you’ve signed up for the special Chanel immersive wellness retreat today at our Four Seasons Spa.”

The business opportunities are numerous: For hospitality and wellness brands, immersive environments are a new way to differentiate: They can craft a signature emotional journey. And these operators could team up with other luxury brands to create branded, deeply immersive personal experiences. The AI would know exactly the right moment to cue up a waft of Chanel No.5, perhaps?

“Ms. Smith, when you next join us or at one of our partner locations, our treatment system will continue your journey from where you ended today.”

The opportunity is to think beyond singular placemaking and build a platform, an OS FOR WELLNESS PLACEMAKING. A wellness franchise brand could offer a system of hardware, a library of both pre-recorded and generative content, and cloud control that scales across locations, such as hotels, spas, clinics, even home use.

“Thank you, Ms. Smith. We hope to see you again.”