Architects and interior designers recognize that digital elements are rapidly fusing into the built environment – sometimes referred to as “phygital” experiences. But too often designers have been burned by fancy promises of “digital experiences” that turned out to be nothing more than ugly digital screens with crass advertising intruding into their carefully crafted spaces.

Most architectural designers were never taught a basic design framework with which to conceive positive and memorable immersive digital experiences in their retail, hospitality or healthcare projects. They also lack an up-to-date understanding of the technologies available to realize these creative new concepts, both in terms of installed systems and supporting design & commissioning processes. So senior designers rightfully fear including immersive digital experiences as fundamental concepts in their schematic design proposals.

But the future waits for no one. Unfortunately, design firms that don’t successfully blend digital experiences with physical ones will soon fall behind, as savvy retail and hospitality clients demand seamless customer experiences spanning from their digital worlds to their physical worlds.

How can I help you and your design team understand the exciting potential of digital experiences in physical places? Can I help you understand client briefs that require phygital experiences? Can I help you develop your own unique concepts and stylistic approach to pitch on projects?

Let me share with you a design framework for how to creatively engage with immersive digital experiences, to tame all the new technologies to achieve meaningful ROI objectives for your clients. I can help you demystify how to properly conceive, pitch, scope and budget immersive digital experiences in your projects.

DM me on LinkedIn if you’re curious!