Check out this outstanding new video from Moment Factory and Adobe that dives into the new range of skillsets required for experiential design in architectural/physical//digital placemaking projects.

As digital screens, digital projection and digital lighting rapidly evolves, classic design areas such as architecture and architectural lighting are being swept aside. What does it take to conceive of fresh new experiential concepts? To visualize them? To realize them on commercial projects? This video gives a great peak into the genesis phase of that production process.