digital experiences at huis ten bosch

Japanese theme park Huis Ten Bosch opened an impressive digital experience they call Fantasia City of Light, largely based on highly creative interactive projection and projection-mapping effects.

Huis Ten Bosch, a Dutch inspired theme park in Nagasaki, Japan, opened a fully digital immersive and interactive attraction called Fantasia City of Lights. You’ll find state-of-the-art digital lighting and projection mapping technologies. From interactive displays, LCD walls, video projection mapping, 3D LED display, ToF and infrared sensors, physical object detection, Qr code scanner, or dynamic LED installations. Everything you can except from that kind of digital experience over 7 connected and themed indoor areas: flowers, sea, space, forest, lights, music and art.

Marc Amstoutz

What really caught my eye is this space in particular:

You can see the space at 0:21 in the video above or check out the short video embedded in a LinkedIn post from Chad Kunimoto of Panasonic):

At first glance, I thought this was some sort of whimsical retail display, like the gift shop for the digital exhibition. On closer inspection it seems to be one of the art pieces – a sort of magic potion lab/enchanted apothecary/floral perfumery concept.

But what a wonderful retail experience this could be for perfumes, beauty products, etc. Something Rituals could put into one of their shops.

Ironically, it looks like exactly the sort of experiential retail that Efteling here in the Netherlands should create – perhaps for Droomvlucht? Inspiration from a theme park themed to the Netherlands in Japan for an actual theme park in the Netherlands! Ok – got that straight?

As an aside, the source of the video above, Marc Amstoutz, turns out to be an innovation leader at JCDeaux and has put together a fun teaser video on digital experiences: