Huis Ten Bosch, a Dutch inspired theme park in Nagasaki, Japan, opened a fully digital immersive and interactive attraction called Fantasia City of Lights. You’ll find state-of-the-art digital lighting and projection mapping technologies. From interactive displays, LCD walls, video projection mapping, 3D LED display, ToF and infrared sensors, physical object detection, Qr code scanner, or dynamic LED installations. Everything you can except from that kind of digital experience over 7 connected and themed indoor areas: flowers, sea, space, forest, lights, music and art.
What really caught my eye is this space in particular:
At first glance, I thought this was some sort of whimsical retail display, like the gift shop for the digital exhibition. On closer inspection it seems to be one of the art pieces – a sort of magic potion lab/enchanted apothecary/floral perfumery concept.
But what a wonderful retail experience this could be for perfumes, beauty products, etc. Something Rituals could put into one of their shops.
Ironically, it looks like exactly the sort of experiential retail that Efteling here in the Netherlands should create – perhaps for Droomvlucht? Inspiration from a theme park themed to the Netherlands in Japan for an actual theme park in the Netherlands! Ok – got that straight?
As an aside, the source of the video above, Marc Amstoutz, turns out to be an innovation leader at JCDeaux and has put together a fun teaser video on digital experiences: