A great episode from Monocle’s podcast series “The Entrepreneurs” interviews Massimo Buster Minale, the founder of the interior design brand Buster + Punch. Its a fascinating story of how Minale, an experienced architect from big firms such as Fosters and Richard Rogers, took his personal obsession with building custom motorcycles and parlayed this into a hot design brand for furniture, lighting, hardware, etc. Click here to go directly to the episode.
I particularly like how they transformed humble categories like light switches and light bulbs into objects of desire. A really fun listen for anyone in the design world.