lexus LIT IS

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For a promotional stunt Lexus covered one of it’s IS models in a whole lot of flexible RGB LED strips to turn the car into one massive display screen.

I can only image what the trunk (and probably the back seat) looks like – it must be completely packed with LED drivers, the control system and batteries galore. Lexus should partner with Disney and include this thing in the Main Street Electrical Parade.

If you look closely at the image below, you can see the LED strips very clearly.  This is definitely a nighttime car only – it probably looks horrendous in daylight.

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About Brad Koerner

Venture Manager - Luminous Patterns Philips Lighting
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