Via Inhabitat, this interesting pendant concept caught my eye, from Dutch design firm MOOOI.  I really like the organic, biomimetic feeling of the product, made possible by the use of lots and lots of LED’s married directly to diffusers.

According to designer Bertjan Pot:

‘Heracleum’ arrived at Moooi as a fantasy. I had the wish to light many LED-lights at the same time. I experimented with bundles of electricity wires that I shaped into a branch structure. During the development of the design it just seemed that too much soldering was required. Then Marcel Wanders had the ‘luminous’ idea to use his ELECTROSANDWICH® to make the design possible. The structure was coated with a plastic layer for isolation and on top of that a conductive layer to supply the LEDs with power. Using this technique it was possible to create a structure more slender than I had hoped for when I started the project. The technique and design are perfect for each other. ‘Heracleum’ is produced by Moooi.