warning: PR releases maybe dangerous to LEDs

Many of you might have heard of the recent sensationalist and inappropriate headlines that implied “LEDs destroy paintings!!!

I want to point all of you to an excellent rebuttal piece written by MondoARC:

“Study wrongly implies LED to blame for van Gogh masterpiece damage”

Here is the original PR release from the academic research group, but I urge you to actually look through the research paper, here and here.  You will not find a single reference to LEDs in the actual paper.

In short, it is very solid scientific research that actually had nothing to do with LEDs specifically, but rather all visible light below 525nm.  That’s half of the visible spectrum.  Unfortunately, the research was promoted with a highly scandalous PR release to garner attention.  Sadly, it worked.

 

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About Brad Koerner

Venture Manager - Luminous Patterns Philips Lighting
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