SolidSmack has an interesting article about the “Chrysalis Project” on Kickstarter, an effort by architect/programming experimenter Chris Chalmers. To summarize the article, Chris is developing an export function from Rhino’s Grasshopper add-on, to allow designers to export parametric models — and their controls — to a Processing language-based website. Above is a mockup of what his web storefront “Fabripod” might look like for creating a customized light fixture.
Chalmers made an excellent introductory video explaining how these technologies work: http://www.kickstarter.com/projects/1419987702/chrysalis-grasshopper-processing-for-online-making/widget/video.html
Below are some of the many parametric variations permissable from just this one model: