Lumiblade is Philips first major foray into commercial OLED products.
In short, Philips is really just selling sample kits right now for design explorations. The samples are expensive, not very efficient (20 lm/w), and with only 10,000 hours at 50% dimmed output, the lifetime isn’t that great.
However, it is promising to see a technology that has been in development for over a decade finally, even if just tentatively, reach some level of commercial potential.
Philips commissioned Random International, a London design firm, to create an interactive wall feature using Lumiblade as the source. Check out their site for lots of images and video of the installation.
For a general update on OLED technology, check out this NY Times article.