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Lucept by Koerner Design

Lucept

Future Trends in Architectural Experiences

  • about Brad Koerner
    • about Brad Koerner
    • portfolio
    • future envisioning videos
    • podcast episodes
    • conferences, publications, etc.
    • book list
    • connect with me
  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • hallowed halls: what makes an enduring innovation space?
    • the fallacy of brand management
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Tag: retail media networks

Future Lighting

immersive digital experiences in luxury retail

December 4, 2025 Brad Koerner

In retail today, your guests’ demand dazzling new experiences everytime they visit.The real challenge isn’t the hardware—it’s creating content that can refresh continually and automatically, making every moment dynamic.In immersive digital retail, traditional brand assets can be layered over a … Continue reading immersive digital experiences in luxury retail

Future Lighting

radical retail

June 29, 2023 Brad Koerner

How many retail stores are so blah and generic that customers can’t tell one from another? Fake wood flooring, exposed ceilings with track lighting, maybe a few sign boxes with campaign graphics that might as well be stock photography. Is … Continue reading radical retail

Future Lighting

the battle for the data in your spaces

November 9, 2022November 8, 2022 Brad Koerner

Who will control the data flowing into and out of the built environment – and how will they be able to influence occupant behavior? Whether or not we realize it, there is a revolution occurring that is poised to deeply … Continue reading the battle for the data in your spaces

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