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Future Trends in Architectural Experiences

  • about Brad Koerner
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  • the future of lighting series
    • six disruptive trends in architectural lighting
    • smart signage concept for retail shelving
    • virtual production and its impact on the real world?
    • hyper vignettes: localizing digital/physical experiences
    • 5 tips to prevent digital signage burnout
    • trends in digital media for athletic facilities
    • active objects, surfaces and zones
    • media-driven vs data-driven environments
    • next evolution of lighting
    • wrap your spaces in social media
    • embedded lighting series
    • the future of office design?
    • the DC powered building
    • koerner design wins US DOE sustainable luminaire design competition
  • innovation management
    • what’s the value of innovation management?
    • the 3 sins of innovation theater
    • the innovation attitude matrix
    • innovation management: marketing vs product marketing vs sales communications
    • elon musk’s 5 step R&D strategy
    • Business thinking for designers
    • being a good product manager = listening, synthesis, advocacy
    • mixtape for product management

Tag: China lighting market

Business and Innovation

guangzhou lighting exhibition 2019

June 14, 2019 Brad Koerner

This past week I attended and presented at the Guangzhou International Lighting Exhibition 2019, staged by the excellent Messe Frankfurt Hong Kong team. My presentation was titled “From Architectural Lighting to Architectural Media“, in which I covered the transition to … Continue reading guangzhou lighting exhibition 2019

Business & Innovation

my experience at the Guangzhou International Lighting Exhibition

June 17, 2017June 19, 2017 Brad Koerner

The expanding use of China’s labor force beyond low-cost manufacturing and into areas like customer service, sales and marketing will have profound effects on the global lighting industry This past week I was invited by the Messe Frankfurt/Hong Kong team … Continue reading my experience at the Guangzhou International Lighting Exhibition

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