That has become my elevator pitch to explain exactly what I will contribute to your team. At this point in my career, it works better than any singular job title.
I help organizations:

• identify new opportunities in the market;
• explore, prototype and de-risk those ideas;
• develop and launch them as new products/services/places;
• create captivating marketing hooks;
• develop the materials & training your sales team and partners need to make the launch effective.

You could label me design, product management, engineering, product marketing, sales, marketing, application engineering, business development…the list goes on and on…because over the course of my career, I’ve held all those roles. That gives me both the specialized depth and the connective breadth to understand the hard realities of driving innovations to profitabilty.

So yes, you can hire a twenty-something kid with one skill to handle some narrowly defined role, and you’ll pay them half as much as me. You can chat with an AI to fantasize about progress. But don’t be surprised when your team of specialists and chatbots can’t bring anything new to market that actually captivates your customers, and don’t act surprised when your margins evaporate.

I focus on immersive digital experiences, the integration of digital technologies into physical environments, such as retail, hospitality and healthcare. From envisioning unique new offerings for your customers to sorting out the ROI to implementing the technologies involved, I can help you find the future.

Connect with me on LinkedIn and let’s talk!