FACTORY FOR MARKETING?

A few years ago I oversaw the renewal of the marketing function for a mid-sized B2B company looking to continue its 30% annual growth. In this video I’m going to walk you through the process for standing up a solid B2B marketing function by setting the schedule of content, standardizing the production, and distributing that content through efficient tools.

This video will be helpful to many senior leaders who come from sales or operations and don’t have an in-depth understanding of how to properly scope, structure or recruit for a marketing function within their company.

Koerner Design helps our clients develop innovative new products, experiences and environments.  We are specialized at the intersection of architectural lighting and digital media systems and provide a range of services, including experience design, lighting design, product design and product marketing.