Your company doesn’t know how to handle ideas, and it’s costing you cashflow.

The world is drowning in ideas for new innovations, new products, new marketing concepts. Good ideas, great ideas, bad ideas. Poorly timed ideas. Expensive ideas. Irrelevant ideas. Visionary ideas. Myopic ideas.

And AI is only going to create a deluge of even more ideas.

Many management teams never take the time to simply collect and organize all the ideas they have internally and externally. They don’t take the time to explore those ideas, test them, compare them and prioritize them in a fair, open, constructive fashion.

Too often a random and incomplete set of ideas is prioritized either by the highest-paid person’s opinion (the HIPPO in the room) or by the immediacy of potential revenue (someone waving a PO around like a loaded weapon) often without regard for the profitability of that revenue, ignoring the inconvenient and messy reality of estimating the investment of time and money it will take to bring those ideas to market.

So they march ahead choosing ideas for development and building their roadmap in a scattershot approach. They don’t want to admit the randomness of their process. But it feels great to stoke their creative egos.

And then they wonder why so many of their innovation projects never even make it to launch, or when they do they so often fail to achieve any meaningful cash flow contribution to the bottom line.

Innovation is fundamentally a structured derisking process for ideas. Here’s a draft video where I give a quick overview of the innovation process management:

Let me help you and your organization break out of the tyranny of poor innovation process management! Let me help you setup a strong, methodical process for the front end of innovation, turning a fuzzy, happenstance approach into a process just as proven, effective and repeatable as any other corporate process.

#innovation #productdevelopment