Delivering new-to-the-world product concepts to market – the key value-add and reason-for-being for many organizations – is an elusive process to manage. The challenges of driving meaningful, profitable innovation programs are numerous. In particular, a paradox seems to exist where … Continue reading what’s the value of innovation management?
Classic rock really understood the trials and tribulations of doing product development: Love is hard; product development is harder. Managing your schedule: Managing your budget: Your revenue forecast: When your project is over-budget and running late: Customer research: Negotiating the … Continue reading mixtape for product management
Evolving from Designer to Product Manager The business world is convinced of the competitive advantage in bringing “design thinking” into various development processes. So why don’t more organizations select and help transition design professionals into key roles beyond traditional “design” … Continue reading Business thinking for designers
I propose that successful Product Management/Marketing employs three key functions: listening, synthesis, and advocacy. Listen. Listen to your customers, your sales team, your management, popular culture, your heart. Listen to industries outside your own; that is where the “cool stuff” usually appears from. Organize. Build an institutional memory system that everyone can openly access. Synthesize the tremendous volume of inputs. Recognize the “white space” opportunities outside of existing product categories. Blend innovation risks. Determine priorities (“focus” is the ability to NOT do the other 101 good ideas on the list). Be willing to pause and think, to recognize incomplete information. … Continue reading being a good product manager = listening, synthesis, advocacy
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