balenciaga LED tunnel

Fashion house Balenciaga recently had a phenomenal catwalk staging, a rather intimate LED tunnel that was used for some incredible visual effects.  Designed by Canadian filmaker Jon Rafman, the LED panels were supplied by Shenzen-based InfiLED.  Unfortunately I can’t find the real specs about the pixel pitch, but it definitively looks tight.





I would just like to pause a second and highlight an image I made in 1999 for a design studio project at Harvard’s Graduate School of Design, with Sheila Kennedy leading the studio.  At that time, I forecast that at some point in the future, we would see media displays integrated into the surfaces that surround us, and it would fundamentally change how architects considered “space”.  I forecast a flexible, almost cloth-like video fabric – we’re not quite there yet, but ooooooohhhhh…..we’re getting SO CLOSE!  Here’s my model image…I shot this at the time by shooting a 35mm slide projector through my model (clear acrylic + white nylon).  Of course, I shot this image on 35mm slide Kodachrome.  Then after I got that slide from the photomat, I scanned it in a slide scanner (remember those???), took it into Photoshop 4.0 and added the faux pixelation effects.  That shows you how long ago this was!




About Brad Koerner

Creative Director and Product Manager
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