Specialty LED components company VCC is introducing a sheet-style LED back-lighting solution called VentoFlex.  The VCC design is flexible, able to be tiled and cut to fit (along predefined patterns).

Here is their VCC VentoFlex-Brochure and VCC VentoFlex-Datasheet.

It seems like a direct competitor to products like CoolEdge Lighting and the variety of Asian suppliers that specialize in flexible electronics assembly.