the problem with reps and distributors

This a great quote, nicknamed “The Shirky Principal,” attributed to Clay Shirky.

“Institutions will try to preserve the problem to which they are the solution.”

If lighting reps (or better yet, the actual manufacturers) simply posted lighting costs and markups openly, poof…no more reps.

If lighting manufacturers simply took money directly from…OMG…the actual customer, there would be no more need for wholesale distributors.

About Brad Koerner

Creative Director and Product Manager
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