Electroland is a Los Angeles firm that focuses on interactive lighting installations for public spaces.

While many of their projects remain as concepts or competition entries, Electroland has demonstrated a couple of striking realized installations.

One is the “Target Interactive Breezeway” at the observation platform of Rockefeller Center.  All the walls are lined with a lightly frosted, translucent glass, backlit with dual LED lighting systems.  Simple strips of white LEDs provide general ambient lighting, while a system of large-scaled LED pixels are driven with a sophisticated interactive control system by Electroland.  The system uses several stereo imaging cameras to precisely determine the location of everyone in the room, even with numerous occupants.

In another installation, an people walking over an interactive, responsive floor have their actions mimicked on the larger street facade: