“sticky” information
I found a nice treasure trove of academic papers from Eric Von Hippel, a professor at MIT’s Sloan School of Business, regarding user-centered innovation. I particularly like his concept for describing “sticky” information: The author’s point is that economists too easily discount the cost of “information transfer”. Connecting the critical information of an end user’s problem to a problem solver/problem solving organization is complicated by how difficult or costly it is to transfer the required key information. http://web.mit.edu/evhippel/www/papers/stickyinfo.pdf “The need to transfer information from its point of origin to a specified problem-solving site will not affect the locus of problem-solving … Continue reading “sticky” information