Suomu Lighting is a Helsinki startup integrating LED pixel strips into architectural surface systems.

For sure, a low-resolution video display is nothing new, but anything helping architects bridge the gap between raw pixel hardware and complete-architectural surface is always welcome. This particular vertical slat style might help many architects/interior designers bridge the huge chasm in their minds from “TV” to “architecture as portal to the digital world”, especially when controlled via data-driven generative effects.