No wonder James Bond likes Aston Martin cars: It must be the lighting when you pick up the car. Wired has a great post about how Aston Martin builds their $1.7m One-77 supercar in a laboratory-clean facility. But the part I love is the dedicated space for when a customer receives their car:
“When customers make the pilgrimage to Aston Martin headquarters to take delivery of their One-77s, each is treated to an unveiling experience that’s nothing short of theatrical. Seated in a satin black room, a uniquely composed musical sequence fills the space from a Bang & Olufsen sound system. Five hundred organic LED lights hanging like tiny chandeliers start pulsing over the vehicle with a heartbeat, creating wave-like movements across the roofline and evolving into a choreographed shimmer that grows in intensity, finally shedding full light on the sheet metal below. The tease culminates with a musical crescendo, a sea of photons and the reveal of an impossibly sexy supercar.”
Turns out the lighting is Philips’ Lumiblades and the design was by Jason Bruges Studio.
I also love the shot of the surface defect review room: At first, I though this was the customer reception room!
In the very near future, once electrical traces can be printed as part of a fixture housing, a nearly complete fixture will be able to be produced. You can readily imagine an LED fixture with plastic shroud, plastic optics, metal heatsink, and traces ready to accept the LED chip, all printed in one step.
