14
Oct
09

hard rock cafe interactive memorabilia wall

Hard Rock Cafe Multi-Touch_1255527873319

Hard Rock Cafe in Las Vegas recently unveiled a massive 18′ wide by 4′ tall rear-projection, multi-touch, multi-user interactive wall for showcasing its rock’n'roll memorabilia collection.  Developed by Obscura Digital, a San Fransisco-based “digital design and technology marketing agency,” the wall uses three 1920 pixel HD projectors along with some serious graphics processing power to render a huge number of images and video clips with live multi-touch manipulation.

Additionally, the localized audio system was developed by Technomedia Solutions.

Hard Rock Cafe Multi-Touch_1255527921773

Check out the video:

Obscura Digital has a fantastic array of projects on their website, including stunning projections mapped onto building facades (including curving geometries), projections mapped onto cars at an autoshow for an “x-ray” vision effect, and many more.  Check out their demo real for some real eye-candy.


1 Response to “hard rock cafe interactive memorabilia wall”


  1. October 16, 2009 at 10:03 am

    I’d like to point out that they put this same technology on the web, using Microsoft’s Silverlight DeepZoom technology:
    http://memorabilia.hardrock.com/ (you’ll need SilverLight installed)
    If anyone saw the TED talk on the SeaDragon and Photosynth given by the Microsoft R&D team, this is the technology integrated into an actual end-user application.
    It was developed by Vertigo, and they have other DeepZoom based projects ( http://www.vertigo.com/Silverlight.aspx ), one of them is a huge collection of historic Playboy magazines ( http://www.vertigo.com/bondi.aspx ).
    -Andrew


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